Close to a major recession ?

Posted on | September 14, 2008 | 2 Comments

This is not sounding very promising, markets generally on their way down:

• Travel: XL.com and K&S Travel go bust and companies like Zoom in administration, Alitalia in talks with the government to prevent liquidation.
• Finance: Latest victim of the crunch, Lehman Brothers. After their potential buyers, Barclays terminated negotiations things are looking grey.
• US retail sales decline in August.

I wonder how much of an impact would this have on the social media / web market ? Would this make companies take less marketing risks and slash them dramatically ? Would they look to invest in cheaper social media marketing alternatives as oppose to traditional media ?

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