Posted on | December 8, 2008 | 4 Comments
Facebook Connect‘s latest evolution is a serious step forward in the way users will connect with niche online communities. FbC allows you to login or signup to a site using Facebook’s username and password. There are several advantages, our top five reason for using it for niche social networks:
- Login and Signup: As more niche communities spring up on the web, filling a massive signup form is a serious barrier to entry. With Facebook Connect you just allow the website to identify using Fb’s secure login. The whole process literally takes seconds.
- Onestop shop for identity: Facebook can help you manage all your identities from one control panel just like OpenId. This is Facebook’s attempt to move away from a ‘Closed Walled Garden’ to a ‘Controlled Open Garden’. Finally you can take your profile outside Facebook (Nice!). Another fantastic feature is Dynamic Privacy, control the privacy at any stage from a single control panel. Eg: You don’t want to show your picture on any network! No worries just modify it on Facebook and this will be taken care of on all networks using FbC.
- Transparent Integration: As an owner of a social network you want all components of the site to fit in seemlessly. Facebook Connect has a fantastic user experience and integration is transparent. Unlike Google’s Friend Connect which is a a widget you can add to your website. Although the integration procedure is really simple with Friend Connect, it is visually less pleasing.
- Friendships throughout the web: Another advantage users won’t have to make friends with their contacts all over again. Neither will social networks will have to use microformats or any clever algorithms to suggest friends. This in my opinion is where OpenId falls down. We love OpenId at Kwiqq but feel we would have to provide the end user with Facebook Connect and OpenId.
- Share via Facebook Feed: Another advantage of using Facebook Connect is that you can easily share any news from your OtherSocialNetwork.com via your Facebook friend’s feed.
Overall I’m very impressed with Facebook Connect, you can expect this on our future social networks!
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