Raj Anand Raj Anand

Passionate about Innovation in Social Media.

3 impressive Social Networking trends [kwiqq]

Posted on | March 27, 2009 | View Comments

Recently Neilson produced a fantastic report (Global Faces and Networked Places) on Social Networks and its penetration in Europe and US. The report made several discoveries in connection to online community growth.

Member Communities takes over Email

One of the highlights for us was the volume of private communities and its penetration. The report suggests that member communities in Europe and US has officially taken over email usage.

It doesn’t imply that users in 2008 sent less emails. Infact users are trying varieties of way to communicate to their peers resorting to interaction on social networks via walls, forums or even private messages.

Social Networks for Older Generation

Another interesting fact was the growth of older generation users:

2 to 3 years back social networks was considered a marketing tool for the young generation but with the growth of the LinkedIns, Xings of the world, there has been a major shift. Facebook serves as a good example, it added twice as many 50-64 year olds visitors (13.6 million) than under 18s (7.3 million).

Mobile Social Networks

Mobile social networks are in fashion especially with the rise of the iPhone. Facebook again a leader in mobile social networks in the UK, not only has a generic mobile site but a Facebook site. In Europe/US market, UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people).

The rise in the number users choosing to go mobile to use social networks grew 249% in the UK.

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Comments

  • Bhavishya there is a good possibility that you are correct. Social media has predominantly been driven by the 14-20 year olds. Saying that Facebook doesn't represent the complete picture. The rise of the older generation is clearer on sites like LinkedIn, Xing and ofcourse Twitter.
  • "Facebook serves as a good example, it added twice as many 50-64 year olds visitors (13.6 million) than under 18s (7.3 million). "

    The numbers say there is a higher increment in the older population than the younger one but couldn't this be because a lot of the younger population is already on the service? The new younger population on Facebook are the laggards of their generation while the high older population signups are those who adopted Facebook in 2008 with it being established mainstream.
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