Retail Industry: Increase web traffic through social media (Play N Trade) [kwiqq]

Posted on | August 7, 2009 | 10 Comments

This is another example of social media assisting a business meet its business objectives. This case study looks at a video game and entertainment software retailer franchise based in North and South America with over 240 stores and revenues of over $20M.

Using social media and carefully planned social strategy the company increased it’s web traffic, sales leads and brand awareness significantly.

Retail Industry: Increased web traffic through social media (Play N Trade)

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http://www.unhappyfranchisee.com/ Unhappy Franchisee

Interesting and impressive case study. I’ve linked to it from our blog.

You might want to update your case study to show what happened after your initial increase. Because Play N Trade failed to allocate needed resources to keeping up with their forum, it got overrun with Spam and negative comments. See http://www.unhappyfranchisee.com/play-n-trade-forum-gets-spammed-n-slammed/

This further fueled the unrest from their unhappy franchisees: http://www.unhappyfranchisee.com/play-n-trade-ca-revokes-pnt-franchise-registration/

This is not a negative reflection on Kwiqq, as the strategy was sound. It just illustrates the point that using social media requires a committed and consistent effort or it can backfire.

Good post. Thanks for listening.
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http://www.kwiqq.com Raj Anand

Thanks for the kind words on the case study.

Given that the question is directed at Play N Trade and not related to our strategy, I think we should wait till we hear from PNT. I’m confident that in conjunction a reasonable strategy to respond to comments can be achieved. Listening to customers is certainly something we strongly advocate at Kwiqq.
http://www.kwiqq.com Raj Anand

Ok it seems the problem has now been resolved. As I mentioned earlier, things can be resolved and I’m glad it was addressed remarkably quickly.
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Anonymous

web traffic software to boost your search engine rankings. If you make a couple wise investments now it will pay off huge dividends in the future with increased rankings on your niche keywords and sales with your laser targeted traffic.

Retail Industry: Increase web traffic through social media (Play N Trade) [kwiqq]

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