Radical innovation ESSENTIAL to grow online users [kwiqq]

Posted on | September 29, 2009 | 1 Comment

Perhaps one of the most obvious statements but worth making innovation is key to get customers coming back to your website. A quick look at graph 1 and 2 show that companies like AOL.com, with their established brand still need to innovate internally to get members coming to their site. AOL although made numerous acquisitions but weren’t adding value to their key domain hence month on month their users have been reducing.

Myspace on the other hand has been in thinking of innovation and has changed various things including their design mid 2008. Although it hasn’t been a radical enough to instigate more users coming on the site.

MSN.com on the other hand decided to take on the mighty Google search. Obviously concerned with its falling traffic it launched MSN live search in April 2008. Clearly since April 2008 the traffic has stabilised, as users were happy with their search tool. Now in May 2009 it needs to innovate again, could Bing.com save the day?

Graph 1

Whilst some sites have been falling off the cliff, their have been some innovators like Facebook. The Fb profile is constantly evolving, trying to give it’s users something new year on year!

YouTube similarly has been evolving by introducing new technology and high quality videos. It has also been working on it’s APIs and developers section, allowing anyone to almost white label it’s offering.

Lastly Twitter has opened it’s platform so others can innovate on it’s behalf, resulting in an enormous list of Twitter Application. Let’s call it Crowd Sourced Innovation!

Graph 2:

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