10 benefits of Social Media strategy (if you get it right)

Posted on | December 3, 2009 | View Comments

Social Media is making waves and it’s fantastic that more and more companies are adopting it. Sometimes it may feel that companies are adopting social media for the wrong reasons. Just having a Facebook, Twitter etc profile is not enough it about engagement with your customer. Some experts would say that you are better off not having a Facebook page than one with no activity.

If you get your social media strategy correct there are ten things you can get out of it:

1. SEO (Search Engine Optimisation), listing your brand higher on search engines.
2. Connecting and engaging with customers on your website and other properties.
3. Increasing penetration by allowing customers to consume and engage with you on mobiles and social web.
4. Acquire, convert and retain your community.
5. Monetising not only your core product but your social media offering.
6. Tracking your social media success.
7. Review company’s current social media performance and map it against it’s vision and mission.
8. Constantly learning about customer behaviour and how they are interacting with your brand.
9. How social meda advertising is working and how it compares with Search Engine Advertising.
10. Impact of Social Media Optimisation and how that can transform your business.

Related articles

• Why do big brands slack on SEO? Insurance Analysis (seocowboy.co.za)
• How To Become A Social Media Master Without Going Broke (socialmediatoday.com)
• Social Media buzz phrases and what does it mean to your mum (rajanand.biz)
• RajAnand.biz Social Media Consultant

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