Advertising Agencies use Social Media for awareness

Posted on | December 13, 2009 | View Comments

(Reblogged my earlier post on the Kwiqq Blog)

Social Media is now genuinely used for brand building. More recognisable organisations are using Twitter, Facebook etc to communicate with their audience.  Recently got hold of an internal meeting presentation (available below) held by a major Canadian Advertising/integrated marketing Agency, BSL.com. In short they are using social media to:

1. Compete against rival Advertising Agency, Acart.
2. Awareness: Increase internal understanding of Social Media.
3. Social Media Event: Start a Social Media related client event.
4. Grow Business: Build external awareness of BSL capabilities in Social Media Strategy.
5. Social Media Case Study: Work toward a case study that is Marketing Profs worthy.

Inorder to really make this work their social media strategy is to:

• Use Facebook page with links to corporate Twitter, RSS etc
• Use Twitter: Directors will have Twitter links on the corporate website. On Twitter directors will have BSL brand.
• LinkedIn company page for BSL.
• Blog serves as a way to provide clients or potential clients with our brand personality and self promotion without a lot of sales messages.
• All social media properties like Twitter, Blog, LinkedIn etc should be linked for maximum value.

First Social Media Meeting

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• Advertising Agencies use Social Media for awareness (kwiqq.com)

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