7 ways iPad will revolutionise Media by 2011

Apple’s new iPad at first might look like a bigger version of the iPhone although it has the capabilities to change the way publishers sell content and help package goods. As a multimedia tablet it supports not only textbooks but also video, audio and whole heap of applications, 140,000 o of which are out already. [...]

Pros and cons of Social Media Advertising (SMA)

Social Media Advertising spend is growing rapidly, whilst others traditional online (if you can call it that ) is on the decrease. According to Neilsen AdRelevance, social media advertising has risen by 812%, 364% and 184% in Entertainment, Travel and Business to Business industries respectively . Travel and Business to Business has seen a decrease [...]

Entrepreneur grows home-based translations business international

From time to time like to feature guest bloggers on my site. This is a story of Christian Arno who founded Lingo24, business more or less bootstrapped from the beginning. Lingo24 translated over thirty million words in 2009, covering clients in over sixty countries and every industry sector. Their turnover in the twelve months to September [...]

Social Media to Improve (Corporate) Internal Communication #HR

A presentation looks at case studies of companies like Ikea and IBM and how social media helped them improve their internal communication. It’s important to mention that things have moved on a bit and new engaging social media tools have arrived. Although the principles still apply and can be very useful for Human Resource departments. [...]

My first (commercial) book on social media..coming soon

I’m glad to announce that a major global publisher has asked me to write a book on social media for a niche vertical market. I have been involved in some self-published eBooks in the past, to evangelise social media, although this is my first commercial publication. I’m focusing my attention on real case studies and [...]

Celebrity Endorsements “Indian” way of building Brands?

The word “brand” is derived from the Old Norse brandr, meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products (source Wikipedia). Branding started as early as 1800 when companies in the West started to understand the value of having jingles, mascots and slogans, helping them with [...]