Google Buzz, a new social media aggregator

Posted on | February 10, 2010 | View Comments

Yesterday Google released it’s new social media aggregator, Buzz. Bizarrely, looks very similar to FriendFeed, saw Techcrunch was reporting that as well. This is not Google’s first attempt to integrate their service in a FriendFeed style system. Google Wave was certainly on a similar track. Although Wave has a major disadvantage that it doesn’t allow user’s to integrate it with their existing email services. So users can only use it amongst Wave users and can’t receive emails.

Releasing Buzz is really interesting because:

1. Google has access to a massive audience who could use a service like FriendFeed, through Gmail.
2. Google has launched the service mainly with it’s own content (YouTube, Google Chat etc). Helps Google distribute and help users discover a new Google product.

Facebook (with their acquisition of FriendFeed) will be watching this very closely.

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