Thinking about Disruptive Innovation?

Posted on | May 13, 2010 | View Comments

Very impressive presentation by Frog Design regarding innovation.

My favourite aspects of their presentation is their take on types of Innovation:

Disruptive Innovation?

Most businesses try to be disruptive innovators but are either just catching up with their competitors i.e. evolving or growing as a company hence just expanding. Truly disruptive innovation requires thinking out of the box, which has it’s own challenges but also potentially opens new doors.

Too many features?

Also, during various parts of the presentation it explains that many companies are knowingly or unknowingly involved in feature creep, although the product or service is truly innovative when one can’t remove anything else from it, to improve it’s performance. So it’s not about more cool stuff, it’s actually about few things which work perfectly.

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