Blackberry’ homepage 2002-10 and key learnings about their strategy

The home page of a website tells us a lot about the marketing strategy and product lines. No better example than Blackberry, which has constantly been working on it’s offering and audience. It began as a completely business focused (see 2002), although over the years it saw uptake from regular users and tweaked it’s message. [...]

The rise of the new Social Media Smarphones

Social media and networking has become an international obsession, with Facebook accumulating more than half a billion users and microblogging site Twitter growing from humble beginnings into a powerful tool which can be used to build political movements or get its users in trouble with the authorities. Some analysts predict that social networking sites like [...]

Selling just under 300 books per week in just 20 days

I’m glad to announce that my book on recruiting with social media in just 20 days is now ranked 17,367 out of 424,793 Kiddle books on Amazon. According to fonerbooks.com that implies that the book is selling just under 300 books per week on Amazon.com alone based on the graph (below) and multiplying a factor of [...]

My book ‘Recruiting with Social Media’ out 3rd August

I’m glad to inform that my book Recruitment with Social Media, Social Media’s Impact on Recruitment and HR is out on 3rd August 2010, published by Que/Pearson Publication. You can buy a copy from Recruiting with Social Media (Que eStore). About the Book The book highlights the power of recruiting people with Social Media! Social [...]

11 Famous Brands and Hidden Information Contained in their Logos

Logos are a key aspect of a Brands personality and recognition. A lot of effort and thinking goes into building a good logo, which has a deeper meaning. Here are 11 logos and their hidden meaning. Amazon.com This logo doesn’t seem to hide much at first sight, but it gives you a little insight in [...]

Windows offers Google Doc equivalent, do you care?

Windows yesterday (7th June) posted a message launching their Office web apps on Skydrive in UK, US, Canada and Ireland. I had a quick play around with it and compared it with Google Docs, see screenshots below: Microsoft Office suite Google Docs The question I am trying to ask myself is why would someone using [...]

Our experience of launching Internal Communication Platform

We  (The Actualize Group / @actualizelabs) are a 130+ employee company providing IT services to premium banking, insurance, telecommunication and technology customer based in London, Spain, Brazil, Chile and Mexico.  We believe that communication inside our organisation is a key aspect of developing a healthy environment and working relationships. Further the more the company’s employees speak and [...]

Thinking about Disruptive Innovation?

Very impressive presentation by Frog Design regarding innovation. Innovation By 10 My favourite aspects of their presentation is their take on types of Innovation: Disruptive Innovation? Most businesses try to be disruptive innovators but are either just catching up with their competitors i.e. evolving or growing as a company hence just expanding. Truly disruptive innovation requires thinking [...]

Why Ning’s Business model doesn’t make sense!

Recently found out that Ning is cutting is costs inorder to be more competitive , firing 40% of it’s staff. Having run a social networking software company myself. I ‘m well aware of the challenges and opportunities in running a social media shop. Apart from it’s advertisement supported business model, one of the principle reasons why Ning [...]

Videos interviews with recruitment experts at #TruLondon

I had some really interesting conversations with people at #TruLondon unfortunately not all videos came out. Technology fail! Never the less some really interesting content  available below. Social Sourcing and Future of Blogging SourcerSrini mentions how he is uses social media for sourcing candidates. PunkRockHR good insight on the future of blogging. Innovative startup in Recruitment @James_Mayes [...]