Blackberry’ homepage 2002-10 and key learnings about their strategy

The home page of a website tells us a lot about the marketing strategy and product lines. No better example than Blackberry, which has constantly been working on it’s offering and audience. It began as a completely business focused (see 2002), although over the years it saw uptake from regular users and tweaked it’s message. [...]

The rise of the new Social Media Smarphones

Social media and networking has become an international obsession, with Facebook accumulating more than half a billion users and microblogging site Twitter growing from humble beginnings into a powerful tool which can be used to build political movements or get its users in trouble with the authorities. Some analysts predict that social networking sites like [...]

Digital Product Placement (incl. Twitter) in David Guetta’s new video

As a keen YouTube and dance music fan I was watching David Guetta & Chris Willis ft Fergie & LMFAO – Gettin’ Over You music video and was almost surprised to see how three products i.e. Samsung Wave (iPhone competitor), Twitter and EverestPoker.com were embedded in the video, watch the video below. Impressive how the product [...]

7 ways iPad will revolutionise Media by 2011

Apple’s new iPad at first might look like a bigger version of the iPhone although it has the capabilities to change the way publishers sell content and help package goods. As a multimedia tablet it supports not only textbooks but also video, audio and whole heap of applications, 140,000 o of which are out already. [...]

10 benefits of Social Media strategy (if you get it right)

Social Media is making waves and it’s fantastic that more and more companies are adopting it. Sometimes it may feel that companies are adopting social media for the wrong reasons. Just having a Facebook, Twitter etc profile is not enough it about engagement with your customer. Some experts would say that you are better off [...]

Yammer (Video): Twitter inside your company

Yammer is Twitter inside your company, to see what each member of staff is working on. Good idea but I’m not sure (yet) if everyone in the company will update it :-$ The application is built by Geni a family tree web application and has been announced as the winner of TC50. How does it [...]

Kyte iPhone app doesn’t stream videos :(

For some bizarre reason I was under the impression that you could stream live video using the Kyte‘s iPhone application. Obviously I was wrong ! I was so excited and already thinking of scenarios of stuff I could stream. Although it doesn’t stream you can send pictures and polls. Actually thinking about it, I can [...]

Next2Friends = Qik + Digg

Today I came across Next2Friends through LinkedIn. It seems like Qik: Mobile Video stream meets Digg + Proximity tagging using Bluetooth (very clever). Interesting idea !