According to fonerbooks.com that implies that the book is selling just under 300 books per week on Amazon.com alone based on the graph (below) and multiplying a factor of three (as suggested by) Morris:

“Amazon announced in July of 2010 that Kindle sales are running 3X the rate of the first half of 2009, so you may want to triple the numbers on the sales/week axis below”

Thanks to everyone who has bought the book and thanks for the support! If you haven’t bought a copy, you can download a free first chapter of the book.

About the Book

The book highlights the power of recruiting people with Social Media! Social Media is not only an effective marketing tool to get candidates and customers onboard but also a tool to help decrease costs on communication, interaction, knowledge management/ transfer inside a company and externally with suppliers and customers.

Book Information

Social Sourcing and Future of Blogging

SourcerSrini mentions how he is uses social media for sourcing candidates.
PunkRockHR good insight on the future of blogging.

Innovative startup in Recruitment

@James_Mayes talks about innovative stuff they are doing within their new start-up

Broadcast schedule:

9.30 – 10.00

All tracks: Day One Learning

10.00 – 10.30

Video track from Deloitte’s NZ – Facebook live event featuring Richard Long and the social recruiting champions from Auckland.

Below content might differ depending on availability.

10.30 – 11.30
Return On Investment featuring Rayanne Thorne (Broadbean)

11.30 – 12.30
Taking Recruiting Mobile featuring Gordon Lokenberg

1.30 – 2.30
The Future for Recruiters featuring Matt Burney and Mervyn Dinnen

2.30 – 3.30
Linking In featuring Mark Williams and Jacco Valkenburg

3.30 – 4.30
Battle of the Bloggers featuring Andy Headworth, Laurie Ruettimann, Jon Ingham, Jason Davis, Peter Gold and Trish McFarlane

About Christian Arno

With a degree secured in Italian and French from the University of Oxford, Christian Arno’s passion for languages and a more-than-passing interest in the newly-flourishing e-business boom led the 22 year old Scot to launch his home-based translation service – Lingo24 – just a few months after completing his studies in 2001.With the support of a £5,000 loan from the Prince’s Scottish Youth Business Trust (PSYBT), and a shrewd £500 investment of his student loan on the stock market which yielded a return of £15,000, Arno was able to build Lingo24’s website and IT infrastructure which would facilitate the young company’s success in the early years.

Arno’s main ambition was to build the ‘top online brand’ for translation services and set about doing so entirely from a spare bedroom in his parents’ home in Aberdeen.“It was nice to have such a short commute from my bed to the office”, says Arno. “But the main benefit was that I didn’t have to pay for premises and had minimal overheads. This meant I could offer some pretty big clients prices up to a third cheaper than our industry competitors.”

The Business

Indeed, this allowed Lingo24 to develop a lot faster than it may otherwise have done and in 2003 he launched a virtual office in New Zealand, followed by China a year later, both staffed by home-based workers. Arno says, “We recruited some fantastically talented management and linguistic personnel in China and New Zealand, and having operations in other time-zones meant we could operate ‘round the clock’. When our handful of home-based staff clocked-off in the UK, we could pass the reigns over to the guys on the other side of the world. It was a very effective system.”

Going global

Having operational capacity in multiple time-zones was key to Lingo24 ‘going global’, and they launched their first physical office space in Romania in 2005, followed by Panama in 2008 and finally their first UK office arrived in Edinburgh later the same year. “The key for businesses going global is carefully managed growth”, says Arno. “I found that by doing things in stages, building up one part of the business, seeing the success and then moving on to the next stage was crucial. Trying to grow things too quickly can spell disaster for young companies and their precious start-up funds.”

Indeed, carefully managed growth has been pivotal to Lingo24’s success. Equally important has been Arno’s realisation that the foreign language internet is the best way to tap into new and emerging markets:

“Three quarters of the world’s population speak no English at all”, says Arno. “And of those who do speak English as a second language, the simple fact is people prefer to do business in their native tongue. I arranged for Lingo24’s website to be translated into ten or so languages in our key target markets, so that businesses in Germany, France, Sweden, Japan or wherever they may be know that we’re serious about what we do.”

And there it is. From home-working and carefully managed growth, to multilingual websites and staff across multiple time-zones, businesses of all sizes can go global with nothing more than a networked computer and a touch of entrepreneurial nous.

Social Media to Improve (Corporate) Internal Communication

Presentation Overview:

Social media can improve, corporate communication saving companies resources. The presentation showcases examples of IBM and Ikea and how they saved through social networks.

In conclusion social media improves:

* Multi-departmental and data-driven approach to meet strategic, communications, and performance goals.

* Addresses concerns, nourishes culture and provides information and experiences that encourages two way interaction.

* Robust, process-driven methods to find and inform users in a compelling way that resonates with your stakeholders.

* Frame, create, and sustain the right conversations.

On Twitter: @rajanand

I want to take the opportunity to thank everyone who has supported and worked with me in the past. I also want to invite you to suggest burning topics you want to read on social media.

Drop me a line on me <at> rajanand.biz or tweet @rajanand

If you are wondering what’s Google Wave, check out this video:

If you are a member of the group, please contact me with your email address.

I’m impressed how YouTube is opening up opportunities for new talent like Ilana Yahav. Who knew that a sand artist from Israel would make it to the Twining Tea Commercial. There are thousands of examples of this sort of finds. Is YouTube opening doors to upcoming artists?

Twinings English Breakfast Tea Commercial:

Ilana Yahav other YouTube video:

• Candidate Profiles including either the public view or the more detailed view the user may be allowed to see.
• Contants/ connections a list of team or candidate’s contacts
• Status the Twitter-esque message users update. You can set, clear and retrieve a user’s status.
• Search for candidates on LinkedIn with a number of parameters, including name, company and title.
• Invitations can be sent to the user to become friends

The Advantages

Companies can now totally regain control of sourcing candidates whilst using LinkedIn. Software applications can be built to put the entire recruitment process behind firewalls or via a single application. Think of this like having the control of paper CVs with the dynamism of LinkedIn. Below, I have listed five advantages of using LinkedIn Applications:

Manage the recruitment process

For many recruitment organisations, using LinkedIn implied allowing agents to build their own database which they didn’t have access to after they left. Now using the LinkedIn API, organisations can build their own applications and have full control of the recruitment process.

Improve recruitment experience

Managing the recruitment process comes with added benefits. With the tools provided in the API, you can recreate the LinkedIn functionality completely. Making it simpler and more sophisticated for top executives to use the tool.

Build a true database

Companies can also build a database of candidates from LinkedIn and keep increasing the value of the company. This could replace previous databases which can be outdated compared to LinkedIn’s dynamic CV.

Increase flexibility

Companies can now regain the recruitment process completely. For bigger organisations all LinkedIn applications can be put behind the firewall, where consultants can work with candidates via there LinkedIn Profile. Right from looking for companies finding candidates to relevant candidates, electronic communication can now be done via this application.

Build Intellectual Property

More and more traditional businesses are now transforming to technology businesses or going online. A good example is the publication industry, who are slowly but surely making platforms an important aspect of their offering. Building a bespoke application, whatever takes your fancy, can mean owning not only a database of candidates but a more accessible and usable technology.

Want to learn more, get in touch: +44 (0) 1273 251414 | email me <at> rajanand.biz | skype rajanand12 | twitter rajanand | Join LinkedIn group: Social Media in Recruitment

Related articles by Zemanta

• LinkedIn’s platform loosens up (news.cnet.com)
• LinkedIn Finally Opens Platform: The Good & Bad News (readwriteweb.com)
• LinkedIn formally launched its developer network (ecombizcenter.blogspot.com)
• LinkedIn Platform Finally Debuts (gigaom.com)
• LinkedIn’s platform gives Facebook Connect a professional spin (digital.venturebeat.com)