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	<title>Raj Anand &#187; recruitment</title>
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	<link>http://rajanand.biz</link>
	<description>Digital Business Innovators</description>
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		<title>Looking for a &#8216;Community Manager&#8217;&#8230;ASAP</title>
		<link>http://rajanand.biz/2011/03/15/looking-for-a-community-manager-asap/</link>
		<comments>http://rajanand.biz/2011/03/15/looking-for-a-community-manager-asap/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 22:26:51 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
				<category><![CDATA[recruitment]]></category>
		<category><![CDATA[Social Web]]></category>

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		<description><![CDATA[Location Work Remotely occasionally travel to Madrid, Spain. All expenses paid Salary £25-30k £30,000+ based on experience. Position Full Time Starting Date ASAP About Actualize Group Actualize Group is a technology support and high value marketing solution multinational based in UK, Spain, Portugal, Brazil, Mexico, Chile and Colombia, which is growing rapidly in EMEA and Latin [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Location</strong> Work Remotely occasionally travel to Madrid, Spain. All expenses paid</p>
<p><strong>Salary</strong> <del>£25-30k</del> £30,000+ based on experience.</p>
<p><strong>Position</strong> Full Time</p>
<div><strong>Starting Date </strong>ASAP</div>
<h2>About Actualize Group</h2>
<div id="_mcePaste"><a href="http://www.actualizegroup.com/en/" target="_blank">Actualize Group</a> is a technology support and high value marketing solution multinational based in UK, Spain, Portugal, Brazil, Mexico, Chile and Colombia, which is growing rapidly in EMEA and Latin America. Working with customers like Santander, Orange, Telefonica, British Telecom, Zurich, AXA, Fujitsu and others in the insurance, telecom, banking, energy utilities and hardware manufacturers.</div>
<p>&nbsp;</p>
<h2>The Position</h2>
<div id="_mcePaste">We are in search for a <strong>community manager</strong> to grow and maintain digital and social media inline with your global expansion. We are looking for a candidate who is self motivated and keen to fast track their career. The candidate should be fluent in written and spoken English. Knowledge of Spanish is useful but not essential. The candidate is require to work with our central marketing team based in Europe. Based on our new strategy, the candidate requires to be self motivated and confident in working remotely, reporting on a daily/weekly basis. The candidate should be willing to travel to Spain occasionally for meetings and events.</div>
<h2>Essential Requirements</h2>
<div id="_mcePaste">The candidate should be confident content creator, conversationalist (<a href="http://www.socialmediaexplorer.com/social-media-marketing/apparently-it-was-all-about-the-conversation/" target="_blank">read more</a>) and creative. Experience of running integrated social media campaigns, working in marketing or similar positions is necessary.</div>
<div>The candidate&#8217;s role includes:</div>
<div id="_mcePaste">1. Implement complete digital marketing strategy based on group&#8217;s global expansion plans</div>
<div id="_mcePaste">2. Develop monthly newsletters</div>
<div id="_mcePaste">3. Communicate with audience on LinkedIn, Twitter and Facebook</div>
<div id="_mcePaste">4. Invite our target audience to join social media sites</div>
<div id="_mcePaste">5. Project management changes to website and social media</div>
<div id="_mcePaste">6. Social media event promotion before, during and after</div>
<div id="_mcePaste">7. Suggest new digital opportunities to the group</div>
<h2>Apply</h2>
<p>Please send your CVs and a brief covering letter to <a href="mailto:ranand@actualizegroup.com">ranand@actualizegroup.com</a></p>
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		<title>Recruiting with Social Media recommended by Recruiters</title>
		<link>http://rajanand.biz/2011/01/27/recruiting-with-social-media-recommended-by-recruiters/</link>
		<comments>http://rajanand.biz/2011/01/27/recruiting-with-social-media-recommended-by-recruiters/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 08:27:02 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
				<category><![CDATA[recruitment]]></category>
		<category><![CDATA[Social Web]]></category>

		<guid isPermaLink="false">http://rajanand.biz/?p=1541</guid>
		<description><![CDATA[Recruiting with Social Media: Social Media&#8217;s Impact on Recruitment has had glorying reviews from recruiters and HR professionals. I found some on LinkedIn today and wanted to share them: Andrew Meehansee Recruitment Researcher at Prudent Recruitment Comment: &#8220;A must read for any forwarding looking recruiter&#8221; Christos Tsaprounis Resourcing Specialist at Co-operative Financial Services Comment: &#8220;I recently bought [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.amazon.co.uk/gp/product/B003YL3P04?ie=UTF8&amp;tag=rajana-21&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=B003YL3P04" target="_blank">Recruiting with Social Media: Social Media&#8217;s Impact on Recruitment</a> has had glorying reviews from recruiters and HR professionals. I found some on LinkedIn today and wanted to share them:</p>
<p><a href="http://www.lmodules.com/opensocial/ifr?url=http%3A%2F%2Fpalmtree%2Eamazon%2Ecom%2Fgp%2Fpalmtree%2Fbooks%2Fs3%2Fpcomponents%2Exml&amp;container=default&amp;mid=46421180&amp;nocache=0&amp;country=US&amp;lang=en&amp;libs=dynamic-height:settitle:views:opensocial-0.9&amp;view=canvas&amp;parent=http%3A%2F%2Fwww%2Elinkedin%2Ecom&amp;st=linkedin%3A5c6QjuS1N8F9_c_51hBshpU8Dtsrlh79IlvuTJYIJvcnz3IRfC3tOMsnVYtRVFX3RswQA4fBJ1zK-BzLqdrotGL_4MnLDrFqtzmTlYpPTwl_8rInCBSbhzVaohNSZ7aDEL6uqcyym-sb-vx0bWAnkcAIUoxHTV1FvG04PqfLvbAppeaKIcBT7pb0bMNG3gID-d_xF6BI1KcOMhTkUDDqQXlIpu_KHi5jQOJkWo91i50E2kzkJ7IcbulZdA3I4bAphlDI4F7e3F2Vhcc0nGDplIw_4cmJ3p3FQo0fkrPwimA3LEFL9pHOTrSOrW1rJ_PJ5HHqUlix5qiprfovdArk_0g5CQE&amp;view-params=%7B%22view%22%3A%22book%22%2C%22asin%22%3A%22B003YL3P04%22%2C%22offset%22%3A%220%22%2C%22uid%22%3A%220aNfu3eEaX%22%7D#">Andrew Meehan</a><a href="http://www.linkedin.com/profile?viewProfile=&amp;key=91658870&amp;authToken=Dp0g&amp;authType=name&amp;trk=api*p1151*">see</a> Recruitment Researcher at Prudent Recruitment</p>
<blockquote><p><strong>Comment</strong>: &#8220;A must read for any forwarding looking recruiter&#8221;</p></blockquote>
<p><a href="http://www.linkedin.com/profile?viewProfile=&amp;key=13518747&amp;invAcpt=5459728_A2557400143_2&amp;authToken=8wcF&amp;authType=name&amp;goback=%2Emid_A2557400143*42">Christos Tsaprounis</a> Resourcing Specialist at Co-operative Financial Services</p>
<blockquote><p><strong>Comment: &#8220;</strong>I recently bought your book on Recruiting with social media and it has given me lots of ideas on how to take a project at work forward! Thanks and well done &#8211; its really good work!&#8221;</p></blockquote>
<p><a href="http://www.linkedin.com/profile?viewProfile=&amp;key=16873718&amp;invAcpt=5459728_A2266238406_2&amp;authToken=0Bhs&amp;authType=name&amp;goback=%2Emid_A2266238406*42">Sebastian Haire</a> Senior Digital Talent Consultant at Dylan London</p>
<blockquote><p><strong>Comment: &#8220;</strong>&#8230;Currently reading your work for an internal presentation&#8230;. fantastic read.&#8221;</p></blockquote>
<h2><strong>Also Recommended by</strong></h2>
<p><a href="http://www.lmodules.com/opensocial/ifr?url=http%3A%2F%2Fpalmtree%2Eamazon%2Ecom%2Fgp%2Fpalmtree%2Fbooks%2Fs3%2Fpcomponents%2Exml&amp;container=default&amp;mid=46421180&amp;nocache=0&amp;country=US&amp;lang=en&amp;libs=dynamic-height:settitle:views:opensocial-0.9&amp;view=canvas&amp;parent=http%3A%2F%2Fwww%2Elinkedin%2Ecom&amp;st=linkedin%3A5c6QjuS1N8F9_c_51hBshpU8Dtsrlh79IlvuTJYIJvcnz3IRfC3tOMsnVYtRVFX3RswQA4fBJ1zK-BzLqdrotGL_4MnLDrFqtzmTlYpPTwl_8rInCBSbhzVaohNSZ7aDEL6uqcyym-sb-vx0bWAnkcAIUoxHTV1FvG04PqfLvbAppeaKIcBT7pb0bMNG3gID-d_xF6BI1KcOMhTkUDDqQXlIpu_KHi5jQOJkWo91i50E2kzkJ7IcbulZdA3I4bAphlDI4F7e3F2Vhcc0nGDplIw_4cmJ3p3FQo0fkrPwimA3LEFL9pHOTrSOrW1rJ_PJ5HHqUlix5qiprfovdArk_0g5CQE&amp;view-params=%7B%22view%22%3A%22book%22%2C%22asin%22%3A%22B003YL3P04%22%2C%22offset%22%3A%220%22%2C%22uid%22%3A%220aNfu3eEaX%22%7D#">Roel Broods</a><a href="http://www.linkedin.com/profile?viewProfile=&amp;key=72607433&amp;authToken=w9mu&amp;authType=name&amp;trk=api*p1151*">see profile »</a></p>
<p>Consultant at Werk en Vakmanschap Weert</p>
<p><a href="http://www.lmodules.com/opensocial/ifr?url=http%3A%2F%2Fpalmtree%2Eamazon%2Ecom%2Fgp%2Fpalmtree%2Fbooks%2Fs3%2Fpcomponents%2Exml&amp;container=default&amp;mid=46421180&amp;nocache=0&amp;country=US&amp;lang=en&amp;libs=dynamic-height:settitle:views:opensocial-0.9&amp;view=canvas&amp;parent=http%3A%2F%2Fwww%2Elinkedin%2Ecom&amp;st=linkedin%3A9S_yb7n2ma65Z3jmccKO-_jr8orFHcigD-oarC9auCM8TltCjk6sW7yjbSNtqadDSK6cl6TZK7XvP7JCtUEfq7HROiZTHdDPdbJLuj4xSFIN12kku9o9QfrKgNWhP_zufGcbsK5hxOZiR8C5VkVC0VcdH2Hd0fdcKecCFJQ5QRBKNd2dpkvyC5BSFqtKlkvDUECF_AeUgRMUotz_gEZ9XyFU2QXsZblWZTnh25QcmeEKJfOIvWSTrClBemyC-8x6HFm7B8k5MD6m2LLcve0irkJ-i_7hryvF_wxfyc-DtM3T-I-5IlSrNaDi2gBqPfGmz1XwdWkkKaL3pqXTxmatsu6h22n&amp;view-params=%7B%22view%22%3A%22book%22%2C%22asin%22%3A%22B003YL3P04%22%2C%22offset%22%3A%2220%22%2C%22uid%22%3A%220aNfu3eEaX%22%7D#">Nokuthula Nyoni</a><a href="http://www.linkedin.com/profile?viewProfile=&amp;key=70526167&amp;authToken=HjgY&amp;authType=name&amp;trk=api*p1151*">see profile »</a></p>
<p>HRM ,Generation Y social media recruitment enthusiast</p>
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		<title>Selling just under 300 books per week in just 20 days</title>
		<link>http://rajanand.biz/2010/08/24/selling-just-under-300-books-per-week-in-just-20-days/</link>
		<comments>http://rajanand.biz/2010/08/24/selling-just-under-300-books-per-week-in-just-20-days/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 12:47:43 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
				<category><![CDATA[facebook]]></category>
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		<guid isPermaLink="false">http://rajanand.biz/?p=1467</guid>
		<description><![CDATA[I&#8217;m glad to announce that my book on recruiting with social media in just 20 days is now ranked 17,367 out of 424,793 Kiddle books on Amazon. According to fonerbooks.com that implies that the book is selling just under 300 books per week on Amazon.com alone based on the graph (below) and multiplying a factor of [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m glad to announce that my book on <a href="http://www.amazon.co.uk/gp/product/B003YL3P04?ie=UTF8&amp;tag=rajana-21&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=B003YL3P04" target="_blank">recruiting with social media</a> in just 20 days is now ranked 17,367 out of 424,793 Kiddle books on Amazon.</p>
<p><img class="alignnone" title="Recruiting with Social Media: Social Media's Impact on Recruitment and HR, rank on Amazon.com" src="http://farm5.static.flickr.com/4141/4923437332_15496469cc_z.jpg" alt="" width="448" height="18" /></p>
<p>According to <a href="http://www.fonerbooks.com/kindle.htm">fonerbooks.com</a> that implies that the book is selling just under 300 books per week on Amazon.com alone based on the graph (below) and multiplying a factor of three (as suggested by) Morris:</p>
<blockquote><p>&#8220;Amazon announced in July of 2010 that Kindle sales are running 3X the rate of the first half of 2009, so you may want to triple the numbers on the sales/week axis below&#8221;</p></blockquote>
<p><img class="alignnone" title="Kindle book sales" src="http://www.fonerbooks.com/images/kindle1.gif" alt="Kindle book sales" width="403" height="333" /></p>
<p>Thanks to everyone who has bought the book and thanks for the support! If you haven&#8217;t bought a copy, you can <a href="http://www.quepublishing.com/content/images/9780789740991/samplepages/0789740990.pdf">download a free first chapter</a> of the book.</p>
<p><img class="alignnone" title="Recruiting with Social Media: Social Media's Impact on Recruitment and HR - Chapter 1" src="http://farm5.static.flickr.com/4137/4922844931_8e39f71d27.jpg" alt="" width="400" height="300" /></p>
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		<title>My book &#8216;Recruiting with Social Media&#8217; out 3rd August</title>
		<link>http://rajanand.biz/2010/07/21/my-book-recruiting-with-social-media-out-3rd-august/</link>
		<comments>http://rajanand.biz/2010/07/21/my-book-recruiting-with-social-media-out-3rd-august/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 07:52:24 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
				<category><![CDATA[Europe]]></category>
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		<guid isPermaLink="false">http://rajanand.biz/?p=1461</guid>
		<description><![CDATA[I&#8217;m glad to inform that my book Recruitment with Social Media, Social Media’s Impact on Recruitment and HR is out on 3rd August 2010, published by Que/Pearson Publication. You can buy a copy from Recruiting with Social Media (Que eStore). About the Book The book highlights the power of recruiting people with Social Media! Social [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m glad to inform that my book <a href="http://www.quepublishing.com/store/product.aspx?isbn=9780789740991" target="_blank">Recruitment with Social Media</a>, Social Media’s Impact on Recruitment and HR is out on 3rd August 2010, published by <a href="http://www.quepublishing.com/" target="_blank">Que</a>/<a href="http://www.pearson.com/" target="_blank">Pearson Publication</a>. You can buy a copy from <a title="Recruiting with Social Media" href="http://www.quepublishing.com/store/product.aspx?isbn=9780789740991" target="_blank">Recruiting with Social Media</a> (Que eStore).</p>
<h2>About the Book</h2>
<p>The book highlights the power of recruiting people with Social Media! Social Media is not only an effective marketing tool to get candidates and customers onboard but also a tool to help decrease costs on communication, interaction, knowledge management/ transfer inside a company and externally with suppliers and customers.</p>
<p><strong>Update </strong>(16th December 2010) The book is now available on <a href="http://www.amazon.com/Recruiting-Social-Media-Recruitment-ebook/dp/B003YL3P04" target="_blank">Amazon.com</a> / <a href="http://www.amazon.co.uk/Recruiting-Social-Media-Medias-Recruitment/dp/B003YL3P04/" target="_blank">Amazon.co.uk</a>/ <a href="http://ebookstore.sony.com/ebook/raj-anand/recruiting-with-social-media/_/R-400000000000000268752" target="_blank">Sony Reader Store </a>/ <a href="http://infibeam.com/eBooks/recruiting-with-social-media-raj-anand-ebook-download/9780789740991-BEPDF.html" target="_blank">Infibeam.com</a> (Asia)</p>
<h2>Book Information</h2>
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		<title>Videos interviews with recruitment experts at #TruLondon</title>
		<link>http://rajanand.biz/2010/02/22/videos-interviews-with-recruitment-experts-at-trulondon/</link>
		<comments>http://rajanand.biz/2010/02/22/videos-interviews-with-recruitment-experts-at-trulondon/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 11:42:34 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
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		<category><![CDATA[interview]]></category>

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		<description><![CDATA[I had some really interesting conversations with people at #TruLondon unfortunately not all videos came out. Technology fail! Never the less some really interesting content  available below. Social Sourcing and Future of Blogging SourcerSrini mentions how he is uses social media for sourcing candidates. PunkRockHR good insight on the future of blogging. Innovative startup in Recruitment @James_Mayes [...]]]></description>
			<content:encoded><![CDATA[<p>I had some really interesting conversations with people at #TruLondon unfortunately not all videos came out. <strong>Technology fail!</strong> Never the less some really interesting content  available below.</p>
<h2>Social Sourcing and Future of Blogging</h2>
<p><strong>SourcerSrini</strong> mentions how he is uses social media for sourcing candidates.<br />
<strong> PunkRockHR</strong> good insight on the future of blogging.</p>
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<h2>Innovative startup in Recruitment</h2>
<p><strong>@James_Mayes</strong> talks about innovative stuff they are doing within their new start-up</p>
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		<title>Live streaming of #trulondon 19th Feb 2010</title>
		<link>http://rajanand.biz/2010/02/19/live-streaming-of-trulondon-19th-feb-2010/</link>
		<comments>http://rajanand.biz/2010/02/19/live-streaming-of-trulondon-19th-feb-2010/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 07:40:23 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
				<category><![CDATA[recruitment]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Web World]]></category>
		<category><![CDATA[live entertainment]]></category>
		<category><![CDATA[live vide]]></category>
		<category><![CDATA[trulondon]]></category>
		<category><![CDATA[unconference]]></category>
		<category><![CDATA[ustream]]></category>

		<guid isPermaLink="false">http://rajanand.biz/?p=1398</guid>
		<description><![CDATA[TruLondon is a social media recruitment unconference held on the 18th and 19th Feb at Incisive Media&#8216;s offices in Soho London. 9.30am (GMT) onwards I will be streaming live video of the event. Online video chat by Ustream Broadcast schedule: 9.30 – 10.00 All tracks: Day One Learning 10.00 – 10.30 Video track from Deloitte’s [...]]]></description>
			<content:encoded><![CDATA[<p><a title="TruLondon" href="http://thetruconferences.com/2009/12/12/tru-london-ii-come-back-to-london/" target="_blank">TruLondon</a> is a social media recruitment unconference held on the 18th and 19th Feb at <a title="Incisive Media" href="www.incisivemedia.com/" target="_blank">Incisive Media</a>&#8216;s offices in Soho London. 9.30am (GMT) onwards I will be streaming live video of the event.</p>
<address><object id="utv557627" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="autoplay=false&amp;brand=embed&amp;cid=3077102" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.ustream.tv/flash/live/1/3077102" /><param name="name" value="utv_n_737012" /><embed id="utv557627" type="application/x-shockwave-flash" width="400" height="320" src="http://www.ustream.tv/flash/live/1/3077102" name="utv_n_737012" allowscriptaccess="always" allowfullscreen="true" flashvars="autoplay=false&amp;brand=embed&amp;cid=3077102"></embed></object><a style="padding: 2px 0px 4px; width: 400px; background: #ffffff; display: block; color: #000000; font-weight: normal; font-size: 10px; text-decoration: underline; text-align: center;" href="http://www.ustream.tv/" target="_blank">Online video chat by Ustream</a></address>
<p>Broadcast schedule:</p>
<p><span style="font-family: Georgia, 'Times New Roman', Times, serif; line-height: 23px; font-size: 14px; color: #333333;"> </span></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding: 0px;"><strong><span style="text-decoration: underline;">9.30 – 10.00</span></strong></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding: 0px;">All tracks: Day One Learning</p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding: 0px;"><strong><span style="text-decoration: underline;">10.00 – 10.30</span></strong></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding: 0px;">Video track from Deloitte’s NZ – Facebook live event featuring Richard Long and the social recruiting champions from Auckland.</p>
<h3>Below content might differ depending on availability.</h3>
<p><strong>10.30 – 11.30</strong><br />
Return On Investment featuring Rayanne Thorne (Broadbean)</p>
<p><strong> 11.30 – 12.30</strong><br />
Taking Recruiting Mobile featuring Gordon Lokenberg</p>
<p><strong> 1.30 – 2.30</strong><br />
The Future for Recruiters featuring Matt Burney and Mervyn Dinnen</p>
<p><strong>2.30 – 3.30</strong><br />
Linking In featuring Mark Williams and Jacco Valkenburg</p>
<p><strong>3.30 – 4.30</strong><br />
Battle of the Bloggers featuring Andy Headworth, Laurie Ruettimann, Jon Ingham, Jason Davis, Peter Gold and Trish McFarlane</p>
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		<title>Entrepreneur grows home-based translations business international</title>
		<link>http://rajanand.biz/2010/01/13/entrepreneur-grows-home-based-translations-business-international/</link>
		<comments>http://rajanand.biz/2010/01/13/entrepreneur-grows-home-based-translations-business-international/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 20:10:46 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
				<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[recruitment]]></category>

		<guid isPermaLink="false">http://rajanand.biz/?p=597</guid>
		<description><![CDATA[From time to time like to feature guest bloggers on my site. This is a story of Christian Arno who founded Lingo24, business more or less bootstrapped from the beginning. Lingo24 translated over thirty million words in 2009, covering clients in over sixty countries and every industry sector. Their turnover in the twelve months to September [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Lingo24" src="http://www.lingo24.com/resources/images/logo_nou.gif" alt="" width="238" height="71" />From time to time like to feature guest bloggers on my site. This is a story of Christian Arno who founded <a href="http://www.lingo24.com/">Lingo24</a>, business more or less bootstrapped from the beginning. Lingo24 translated over thirty million words in 2009, covering clients in over sixty countries and every industry sector. Their turnover in the twelve months to September 2009 was £3.65m.</p>
<p><strong>About Christian Arno</strong></p>
<p>With a degree secured in Italian and French from the University of Oxford, Christian Arno’s passion for languages and a more-than-passing interest in the newly-flourishing e-business boom led the 22 year old Scot to launch his home-based translation service – Lingo24 – just a few months after completing his studies in 2001.With the support of a £5,000 loan from the Prince’s Scottish Youth Business Trust (PSYBT), and a shrewd £500 investment of his student loan on the stock market which yielded a return of £15,000, Arno was able to build Lingo24’s website and IT infrastructure which would facilitate the young company’s success in the early years.</p>
<p>Arno’s main ambition was to build the ‘top online brand’ for translation services and set about doing so entirely from a spare bedroom in his parents’ home in Aberdeen.“It was nice to have such a short commute from my bed to the office”, says Arno. “But the main benefit was that I didn’t have to pay for premises and had minimal overheads. This meant I could offer some pretty big clients prices up to a third cheaper than our industry competitors.”</p>
<p><strong>The Business</strong></p>
<p>Indeed, this allowed Lingo24 to develop a lot faster than it may otherwise have done and in 2003 he launched a virtual office in New Zealand, followed by China a year later, both staffed by home-based workers. Arno says, “We recruited some fantastically talented management and linguistic personnel in China and New Zealand, and having operations in other time-zones meant we could operate ‘round the clock’. When our handful of home-based staff clocked-off in the UK, we could pass the reigns over to the guys on the other side of the world. It was a very effective system.”</p>
<p><strong>Going global </strong></p>
<p>Having operational capacity in multiple time-zones was key to Lingo24 ‘going global’, and they launched their first physical office space in Romania in 2005, followed by Panama in 2008 and finally their first UK office arrived in Edinburgh later the same year. “The key for businesses going global is carefully managed growth”, says Arno. “I found that by doing things in stages, building up one part of the business, seeing the success and then moving on to the next stage was crucial. Trying to grow things too quickly can spell disaster for young companies and their precious start-up funds.”</p>
<p>Indeed, carefully managed growth has been pivotal to Lingo24’s success. Equally important has been Arno’s realisation that the foreign language internet is the best way to tap into new and emerging markets:</p>
<p>“Three quarters of the world’s population speak no English at all”, says Arno. “And of those who do speak English as a second language, the simple fact is people prefer to do business in their native tongue. I arranged for Lingo24’s website to be translated into ten or so languages in our key target markets, so that businesses in Germany, France, Sweden, Japan or wherever they may be know that we’re serious about what we do.”</p>
<p>And there it is. From home-working and carefully managed growth, to multilingual websites and staff across multiple time-zones, businesses of all sizes can go global with nothing more than a networked computer and a touch of entrepreneurial nous.</p>
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		<title>Social Media to Improve (Corporate) Internal Communication #HR</title>
		<link>http://rajanand.biz/2010/01/08/social-media-to-improve-corporate-internal-communication-hr/</link>
		<comments>http://rajanand.biz/2010/01/08/social-media-to-improve-corporate-internal-communication-hr/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 10:07:34 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
				<category><![CDATA[innovation]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[Human Resource]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[Internal]]></category>
		<category><![CDATA[Interns]]></category>
		<category><![CDATA[Senior staff]]></category>

		<guid isPermaLink="false">http://rajanand.biz/?p=592</guid>
		<description><![CDATA[A presentation looks at case studies of companies like Ikea and IBM and how social media helped them improve their internal communication. It&#8217;s important to mention that things have moved on a bit and new engaging social media tools have arrived. Although the principles still apply and can be very useful for Human Resource departments. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Corporate Communication" src="http://www.study2u.com/up/articleTitles/meeting-handshake.jpg" alt="" width="109" height="73" />A presentation looks at case studies of companies like Ikea and IBM and how social media helped them improve their internal communication. It&#8217;s important to mention that things have moved on a bit and new engaging social media tools have arrived. Although the principles still apply and can be very useful for Human Resource departments.</p>
<p><strong><br />
</strong></p>
<p><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View Social Media to Improve (Corporate) Internal Communication on Scribd" href="http://www.scribd.com/doc/20001363/Social-Media-to-Improve-Corporate-Internal-Communication">Social Media to Improve (Corporate) Internal Communication</a> <object id="doc_702596802156500" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="500" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="doc_702596802156500" /><param name="align" value="middle" /><param name="quality" value="high" /><param name="play" value="true" /><param name="loop" value="true" /><param name="scale" value="showall" /><param name="wmode" value="opaque" /><param name="devicefont" value="false" /><param name="bgcolor" value="#ffffff" /><param name="menu" value="true" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="mode" value="slideshow" /><param name="src" value="http://d1.scribdassets.com/ScribdViewer.swf?document_id=20001363&amp;access_key=key-1sahfksjmsrj6qb072at&amp;page=1&amp;version=1&amp;viewMode=slideshow" /><param name="allowfullscreen" value="true" /><embed id="doc_702596802156500" type="application/x-shockwave-flash" width="100%" height="500" src="http://d1.scribdassets.com/ScribdViewer.swf?document_id=20001363&amp;access_key=key-1sahfksjmsrj6qb072at&amp;page=1&amp;version=1&amp;viewMode=slideshow" mode="slideshow" allowscriptaccess="always" allowfullscreen="true" menu="true" bgcolor="#ffffff" devicefont="false" wmode="opaque" scale="showall" loop="true" play="true" quality="high" align="middle" name="doc_702596802156500"></embed></object></p>
<p><strong>Presentation Overview:</strong></p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Social media can improve, corporate communication saving companies resources. The presentation showcases examples of IBM and Ikea and how they saved through social networks.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">In conclusion social networks save companies improves:</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">* Multi-departmental and data-driven approach to meet strategic, communications, and performance goals.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">* Addresses concerns, nourishes culture and provides information and experiences that encourages two way interaction.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">* Robust, process-driven methods to find and inform users in a compelling way that resonates with your stakeholders.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">* Frame, create, and sustain the right conversations.</div>
<p>Social media can improve, corporate communication saving companies resources. The presentation showcases examples of IBM and Ikea and how they saved through social networks.</p>
<p>In conclusion social media improves:</p>
<p>* Multi-departmental and data-driven approach to meet strategic, communications, and performance goals.</p>
<p>* Addresses concerns, nourishes culture and provides information and experiences that encourages two way interaction.</p>
<p>* Robust, process-driven methods to find and inform users in a compelling way that resonates with your stakeholders.</p>
<p>* Frame, create, and sustain the right conversations.</p>
<p>On Twitter: <a href="http://www.twitter.com/rajanand">@rajanand</a></p>
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		<title>My first (commercial) book on social media..coming soon</title>
		<link>http://rajanand.biz/2010/01/05/my-first-commercial-book-on-social-media-coming-soon/</link>
		<comments>http://rajanand.biz/2010/01/05/my-first-commercial-book-on-social-media-coming-soon/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 10:20:27 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
				<category><![CDATA[innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[Social Web]]></category>

		<guid isPermaLink="false">http://rajanand.biz/?p=581</guid>
		<description><![CDATA[I&#8217;m glad to announce that a major global publisher has asked me to write a book on social media for a niche vertical market. I have been involved in some self-published eBooks in the past, to evangelise social media, although this is my first commercial publication. I&#8217;m focusing my attention on real case studies and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Book on Social Media" src="http://img.kb.dk/ha/cms/bordesholm.jpg" alt="" width="225" height="187" />I&#8217;m glad to announce that a major global publisher has asked me to write a book on social media for a niche vertical market. I have been involved in some <a href="http://www.scribd.com/people/view/1889937-raj-anand" target="_blank">self-published eBooks</a> in the past, to evangelise social media, although this is my first commercial publication. I&#8217;m focusing my attention on real case studies and things I have learned from undertaking customer projects in social media. In essence what works and what doesn&#8217;t!</p>
<p>I want to take the opportunity to thank everyone who has supported and worked with me in the past. I also want to invite you to suggest burning topics you want to read on social media.</p>
<p>Drop me a line on me &lt;at&gt; rajanand.biz or tweet <a href="http://www.twitter.com/rajanand">@rajanand</a></p>
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		<item>
		<title>17 Google Wave Invites. Do you want one?</title>
		<link>http://rajanand.biz/2009/12/15/17-google-wave-invites-do-you-want-one/</link>
		<comments>http://rajanand.biz/2009/12/15/17-google-wave-invites-do-you-want-one/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 14:24:18 +0000</pubDate>
		<dc:creator>rajanand</dc:creator>
				<category><![CDATA[Google related]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Google Wave]]></category>

		<guid isPermaLink="false">http://rajanand.biz/?p=572</guid>
		<description><![CDATA[I&#8217;m giving out 17 Google Wave invites, to members of the Social Media in Recruitment group on LinkedIn. If you are wondering what&#8217;s Google Wave, check out this video: If you are a member of the group, please contact me with your email address.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m giving out 17 Google Wave invites, to members of the <a title="Social Media in Recruitment" href="http://www.linkedin.com/groups?gid=2478107" target="_blank">Social Media in Recruitment</a> group on LinkedIn.</p>
<p>If you are wondering what&#8217;s Google Wave, check out this video:<br />
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<p>If you are a member of the group, please contact me with your email address.</p>
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