YouTube, tool for talent spotting?

I’m impressed how YouTube is opening up opportunities for new talent like Ilana Yahav. Who knew that a sand artist from Israel would make it to the Twining Tea Commercial. There are thousands of examples of this sort of finds. Is YouTube opening doors to upcoming artists? Twinings English Breakfast Tea Commercial: Ilana Yahav other [...]

‘LinkedIn opens its platform’, what does it mean for recruiters

The software development industry has been going on (see here and here) about how LinkedIn has just opened it’s platform via an API (Application Programming Interface). Companies can now build Twitter like applications for LinkedIn. This implies companies now have access to: Candidate Profiles including either the public view or the more detailed view the [...]

List of online communities to maximize recruitment potential

Often, finding the right candidates or customers require recruitment teams to go far and wide. For some customers or circumstances teams have to tap into communities which already exist e.g. Institute of Engineers, women in Space Research, CIOs in the insurance industry. Traditionally this could be an expensive, time intensive process and would require to [...]

Social Media in Recruitment: (Case Study) Ernst & Young

Ernst & Young Facebook campaign is a good example of how social media can be used to: Appeal to candidates, looking for internships. Engage existing employees in the recruitment process. Encourage applicants to hear from previous interns via video and put a face to the organisation. Case Study: Social Media for Recruitment (Ernst &Young)

Why Myspace (not Facebook) ideal for some advertisers

Approximately four years back (in January 2007) Myspace launched in the UK. Taking on the mighty Friends Reunited, having already given Friendster a run for it’s money. Along came Facebook, with richer user experience and ultimate privacy control, taking the social media market by storm, and hasn’t stopped user acquisition ever since. Facebook’s v/s Myspace [...]