According to fonerbooks.com that implies that the book is selling just under 300 books per week on Amazon.com alone based on the graph (below) and multiplying a factor of three (as suggested by) Morris:

“Amazon announced in July of 2010 that Kindle sales are running 3X the rate of the first half of 2009, so you may want to triple the numbers on the sales/week axis below”

Thanks to everyone who has bought the book and thanks for the support! If you haven’t bought a copy, you can download a free first chapter of the book.

Impressive how the product placements like Aston Martin/ BMW / Omega Watches in Bond movies, Courvoisier in Busta Rhymes video and other luxury goods have been replaced by websites and multimedia devices. There is much more to come, I believe in the future we will see a whole heap of social media, gambling and online services sites.

Are we ready for the digital revolution?

Social Media is now genuinely used for brand building. More recognisable organisations are using Twitter, Facebook etc to communicate with their audience.  Recently got hold of an internal meeting presentation (available below) held by a major Canadian Advertising/integrated marketing Agency, BSL.com. In short they are using social media to:

1. Compete against rival Advertising Agency, Acart.
2. Awareness: Increase internal understanding of Social Media.
3. Social Media Event: Start a Social Media related client event.
4. Grow Business: Build external awareness of BSL capabilities in Social Media Strategy.
5. Social Media Case Study: Work toward a case study that is Marketing Profs worthy.

Inorder to really make this work their social media strategy is to:

• Use Facebook page with links to corporate Twitter, RSS etc
• Use Twitter: Directors will have Twitter links on the corporate website. On Twitter directors will have BSL brand.
• LinkedIn company page for BSL.
• Blog serves as a way to provide clients or potential clients with our brand personality and self promotion without a lot of sales messages.
• All social media properties like Twitter, Blog, LinkedIn etc should be linked for maximum value.

First Social Media Meeting

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• Advertising Agencies use Social Media for awareness (kwiqq.com)

So what does it do?

The application is puts your conversation in a simple readable format. Let me explain: When you are sending a typical email. You might write multiple questions, the responder then quotes your response and replies. Its messy and fairly time consuming. Another scenario is where you are twittering a question and all your pals reply via @username. If you are smart enough you will be using a tools like Tweetdeck, if so you still need to sieve through each response to see if they are replying to your question or just making a comment.

Nurphy keeps all conversations in one place:

Just like Google Wave you can add someone at a later stage and read all the conversations you have had in the past, something you can’t do via email or twitter. You can also Fork a conversation i.e. branch your conversation which needs further discussion.

Nurphy also has good privacy features and best of all its simple, the founders have followed KISS (Keep It Simple Stupid) to the letter.

5 Reasons why you should be supporting Nurphy

• Nurphy is a simple tool which can really help increase your business productivity.
• It allows you to have control over your conversations and make it easy to track them.
• Nurphy is founded by two entrepreneurs who are bootstrapping the build and have done a fantastic job at it.
• The app has been covered in New York Times and Read Write Web, shows the credibility of the app and founders.
• I think it’s a fine example of European ingenuity where it’s about being creative and thinking logically.

If you get your social media strategy correct there are ten things you can get out of it:

1. SEO (Search Engine Optimisation), listing your brand higher on search engines.
2. Connecting and engaging with customers on your website and other properties.
3. Increasing penetration by allowing customers to consume and engage with you on mobiles and social web.
4. Acquire, convert and retain your community.
5. Monetising not only your core product but your social media offering.
6. Tracking your social media success.
7. Review company’s current social media performance and map it against it’s vision and mission.
8. Constantly learning about customer behaviour and how they are interacting with your brand.
9. How social meda advertising is working and how it compares with Search Engine Advertising.
10. Impact of Social Media Optimisation and how that can transform your business.

Related articles

• Why do big brands slack on SEO? Insurance Analysis (seocowboy.co.za)
• How To Become A Social Media Master Without Going Broke (socialmediatoday.com)
• Social Media buzz phrases and what does it mean to your mum (rajanand.biz)
• RajAnand.biz Social Media Consultant

Click to Expand

Unfortunately these phrases have totally confused many (including my mum). Below is a list of them and what they really mean to my mum:

1. Social media is all about interaction. Sites like Facebook are all about people
2. Are you my Twiend? Mum, they are asking if you are their connection on an online service called Twitter
3. Can you provide me some buzz matrix. Mum, don’t worry it’s not worth explaining
4. How do you monetize social media. How do you make money out of online services
5. Can you please RT me. Can you please rebroadcast my message on an online service called Twitter
6. Can you please tweet me your digits. Can you please send me your telephone number
7. Let’s Skype each other tomorrow. Let’s have a telephone conversation
8. I’m a social media expert. Mum, please ignore!
9. I’m all about social media and ROI. They can help your company make a profit online
10. We apply social media to various verticals. They can help you use online services across an entire sector
11. We are a SEO organisation, helping you increase your PageRank. They help companies become easily search-able
12. Our organisation went global from day one. This organisation is based on the Internet
13. You can follow us on most social media platforms. Mum, they have a profile on Facebook and other sites like Facebook
14. We have built apps for Andriod and iPhone OS. Mum, they provide services on mobile phones
15. We are looking at innovative Social Media. They are considering going online
16. We build highly scalable viral marketing campaigns. Mum, they are a marketing company
17. We provide an engagement strategy and comprehensive community management tools. They puts you in touch with your clients
18. All our campaigns are measurable, goal driven and highly scalable. Mum, this doesn’t really mean much, get back to your knitting
19. We get 2,000 uniques per day. Their website has many visitors
20. Our proposition is unique, we are probably the first on the Internet to monetize Web 2.0. Mum, they are con artists

Social Media and Innovation

Reception

Team Space (Discussions and chill out)

Twitter

Google

Workstation

Twitter

Google

Twitter

Google

Foyer

Twitter

Google

Canteen

Twitter

Google

Conference Room

Twitter

Google

Twitter offices from Techcrunch.com (link)

Updated (18/02/2009) the Instant Messenger / Voice Chat

I believe 2009 was the year of the APIs (Application Programming Interface). Whether it is to login using OpenID, Facebook Connect or just to easily uploading videos to YouTube. The obvious advantages are: lower the barrier to entry for niche social network, quickly build content (on your site) and give you access to fantastic online tools.

[Please Note: This is work in progress]

Why did I produce this:

The list was originally used for Kwiqq‘s team. So we can actively include these API‘s for client projects. Although as the list started growing we thought this might be useful for everyone in the community. I want your help to grow this list further. If you find any mistakes leave us a comment and we’ll correct it.

This post will have regular updates, if your API is not mentioned please feel free to post a comment and we will happily include them:

Video API

1. YouTube: YouTube APIs and tools allows integration of YouTube videos and other functionality. There are two types of APIS: Data API (search, upload videos and create playlists) and Player APIs (controls and interface)
2. Vimeo: Simple but elegant video player. Has two APIs: Simple API (user, video, album etc info) and Advanced API (User Authentication, upload )
3. Metacafe: Metacafe is a popular video social network. Matecafe APIs are very simple and allow you to recieve RSS, search results and thumbnails from its API.
4. AOL Video API: are served by AOL’s acquisition of truveo. This allows developers to search videos and are available in XML, AJAX, Flash and Ruby
5. Blinkx API: Allows you to search Blinkx’s video resource
6. HeyWatch API: Hey! Watch is a scalable video encoding service, encode videos for as less as $0.10. It allows users to create, delete, modify and get information about a resource.
7. Ipernity API: Ipernity allows user to upload pictures, videos and audios and manage them in folders. The API allows developers to undertake several actions like upload data, create albums, modify file information and several other features.
8. Joost API: Joost API allows users to watch TV socially whilst adding features like chat and IM. The API allows developers to do everything (more or less) available on the site in addition to track users viewing your content and get user related information like name.
9. LiveVideo API: Live Video allows users to broadcast themselves on a YouTube style platform. The API’s allows developers to extract user and video information.
10. Orb API: Orb provides the ability to “MyCast”. MyCasting gives the user instant access to photos, music, videos, live television, and other digital content on their home PC at anytime and from any internet-connected device, such as a mobile phone, PDA or laptop. The API allows developers to interact with Orb through XML format, transferring data or generating RSS feeds.
11. Phanfare API: Phanfare allows user to upload, share and store pictures and videos. Developers can integrate Phanfare albums, photos and videos using the API.
12. Revver API: Revver is a video network which pairs videos with targeted ads and tracks them as they spread across the web, sharing the revenue with the user. The API allows user to access the Revver system using JSON and XML-RPC APIs.
13. Veoh API: Veoh is an Internet TV service which users to watch and personalize online viewing experience.
14. Internet Video Archive API: Internet Video Archive has a good collection of movie trailers, TV trailers, game previews, and music videos. The APIs are built to search Games (video) API, Music (video) API and Movie (video) API.
15. Yahoo Video Search API: As the name suggests the platform helps developers search videos based on keywords. Yahoo allows developers to build queries and send them to the API, returning results from all over the internet from large sites like YouTube to small independent video sites.

Picture API

1. Flickr: Flickr API supports variety of functionality like user authentication, image upload / replacement / management. It also has API kits developed and maintained by external users.
2. Picnic: Picnic is a tool used to perform basic image manipulation tasks (i.e. mini photoshop). API allows you to load the Picnic interface and control some of the options. Further it allows developers the option of saving and loading images.
3. Picasa Web: Picasa is Google’s web album. The API allows developers to update upload photos, developing mobile, desktop or web applications using the system.
4. Zoto: Zoto is a picture sharing / storage web applciation. The API allows users to access all the basic functionality of Zoto. The API is available in Python although developers can use XML RPC.
5. 23: 23 is a photo sharing application. Their approach is very innovative, instead of building a 23 API they have added support for Flickr API. In other words if you have built a Flickr application you can tap into 23 very quickly (the site claims it would require 2-3 minutes).
6. SmugMug: Is a picture sharing site targeting professional photographers. The site has a comprehensive list of APIs which allow all major function the site supports, a must see !
7. photoworks.com (or AOL pictures): Photo Works allows users to upload images and buy custom merchadise like books, calendars etc. The API is very simple and allows users to import pictures from Flickr.
8. Fotolia.com: Fotolia is a royalty free photo stocker i.e. similar to shutterstock.com. The API certainly gives it an edge over Shutter Stock. The API is specially designed for resellers or users who want to improve the Fotolia experience.
9. FotoFlexer.com: Is an online image editor like Picnik although has more tools available. The API is not very flexible but on the flip side the process of installing the Application Programming Interface is straight forward.
10. CellBlock: Publish photos / videos from mobile phones, web or desktop. The API does just that and is fantastic for sending multimedia through various input devices .
11. Image Loop: Image loop provides multimedia content like picture, power point presentations etc available as a widget. Most suited to the myspace generation. The API allows users to import / export images and display them in various formats using Java, .NET, Flash and PhP interfaces.
12. [Update 16/02/2009 Source: Filip Sevcik] Panormio API: Allows users to upload pictures and tag them to locations on Google Map. The API pulls pictures for a particular location or area as available on the system.

Instant Messenger / Voice Chat

1. Facebook Chat API (Unofficial) : Facebook doesn’t have an API for its chat but Coderrr created a hack using the existing Facebook API. The resource is now available but doesn’t work as it is.
2. MSN: Has a JSON based API which allows users to see and interact with each other via the web. The APIs only work in IE 6.0 or greater, Firefox 2.0 on Mac or Windows.
3. AIM: Allows developers to create mashups or rich internet applications integrated with AIM. The experience developed using the API is fairly flexible.
4. Bold Chat: is a chat avialable to be installed on your website to instant message / Call / Speak with sales leads. The API is designed to supply user information via SOAP (Simple Object Access Protocol) over HTTP.
5. Lingr: Lingr is a community of Chatrooms (think IRC). The Lingr API helps people to incorporate the tool into any external software using HTTP requests.
6. Meebo Platform: Meebo web-based instant messaging company. It gives users the ability to access multiple chat clients from one place without the need for desktop software. Meebo has now opened doors for developers to build on their platform, think Facebook Apps for chatting (Walled garden approach?). The platform provides Javascript or Flash libraries. The platform is still in its early stages but has great potential.
7. Skype API: Skype is perhaps the biggest peer-to-peer Internet telephony service. The develop kit allows users to build their own independent applications using Skype. There is an enormous resource available in Java and Python (also available in ActiveX Environment) for PC and MAC. If you are still struggling with developing applications there are Code Snippets you can follow.
8. Imified: The IMified platform allows existing applications to instant messaging networks or create stand alone IM bots for fun or getting work done.This allows users to create virtual assistants or send real time alerts. API is available for developers of PHP and CFML (Coldfusion Markup Language). Some examples are available on their Google Group.

Cloud and Media Distribution API

1. Nirvanix API: Nirvanix is the premier “Cloud Storage” platform provider. Nirvanix is a privately held company headquartered in San Diego, CA and backed by world-class investors including Intel Capital.
2. Pando: P2P software that makes downloading, streaming and sharing large media files.
3. More Coming Soon…

Online Presentation / ePaper API

Coming Soon…

Login API

Coming Soon…

Content API

Coming Soon…

Widget API

Coming Soon…

Location Based API

1. Geography: Collect geographically representative photographs and information for every square kilometre. The API allows users to harness the information available on the site for searching purposes.
2. More Coming Soon…

Social Networks

1. Buzznet: (to be updated)
2. MySpace:
3. LinkedIn:
4. Facebook
   1. Facebook Application API
   2. Facebook Connect API
5. Bebo: