Raj Anand Raj Anand

Passionate about Innovation in Social Media.

Pros and cons of Social Media Advertising (SMA)

Social Media Advertising spend is growing rapidly, whilst others traditional online (if you can call it that ) is on the decrease. According to Neilsen AdRelevance, social media advertising has risen by 812%, 364% and 184% in Entertainment, Travel and Business to Business industries respectively . Travel and Business to Business has seen a decrease [...]