10 benefits of Social Media strategy (if you get it right)

Social Media is making waves and it’s fantastic that more and more companies are adopting it. Sometimes it may feel that companies are adopting social media for the wrong reasons. Just having a Facebook, Twitter etc profile is not enough it about engagement with your customer. Some experts would say that you are better off [...]

Social Network a legitimate Brand Communication Tool ? [kwiqq]

Brand is defined as a relationship that secures future earnings by creating customer loyalty. A lot of the campaigns Kwiqq embark on are generally part of much larger Integrated Marketing Communications. Integrated Marketing Communications (IMC), according to The American Marketing Association, is “a planning process designed to assure that all brand contacts received by a [...]

10 tips for designing Logos for social networks [kwiqq]

Logo design is often associated with immediate recognition of your brand. Never the less its important that your logo is something you could stick with for a long time to come. Generally when it comes to designing a logo its best to leave it to professionals. Some thoughts before getting your logo designed: Our recommendation [...]