Why Social Media Consultants should understand Technology

Social Media has attracted several consultants and professionals from other industries. It’s fantastic to see the diversity of backgrounds and rich industry experience they bring along. I have met ex-recruiters, doctors, musicians, Lawyers and business coaches. Although I will argue that social media needs a sound understanding of technology as part of the industry knowledge. [...]

Bye bye Kwiqq, start of the next chapter!

Kwiqq has been an exciting opportunity for me and everyone. Firstly I want to say a BIG thank you to everyone who worked with us: our team, customers and all supporters/friends/family for being through the ups and downs. In short we have decided to close Kwiqq and work on other opportunities. Below I have written [...]

Social Media in Recruitment: (Case Study) Ernst & Young

Ernst & Young Facebook campaign is a good example of how social media can be used to: Appeal to candidates, looking for internships. Engage existing employees in the recruitment process. Encourage applicants to hear from previous interns via video and put a face to the organisation. Case Study: Social Media for Recruitment (Ernst &Young) addthis_url [...]

Survey Results: Why does a company need good board of directors?

Image via Wikipedia I recently asked on Facebook and Twitter as to why companies need agood BoD. Two answers summaries the sentiment fairly well. Shefaly Yogendra: Corporate governance, detached point ov and tough questions on strategy, holding execs to accountability. Anuvrat Singal: Board of directors / governors / trustees etc.: are required to oversee the [...]

Travel sector struggling to have conversations online

A few million of us each year leave our busy schedules behind and go and enjoy a holiday. Internet savvy users troll through sites like SkyScanner and Kayak to find ‘Cheap Holidays’ or ‘Popular Holidays’ on various websites. Often value for money and good booking experience plays an important role for us when purchasing these [...]

Bootstrapping and Innovation, don’t go together?

We have some fantastic example of high growth businesses, they tend to be in the IT, biotechnology, advanced manufacturing, medical research etc. Although just being in these sectors and having an offering which is compelling isn’t good enough. Story Let me explain, I recently read a book which highlighted a company with an innovative product. [...]

Sell online products like Colgate sells toothpastes! [kwiqq]

I have been reading this ebook for the last few days. Not a typical social media book but certainly interesting if you are looking to get into creating sales channels. People often forget that social networks or any online product for that matter, needs a distributor. Selling a Toothpaste Thinking about your experience of buying [...]

Revisiting Crunch.co.uk: End-to-end accountancy solution (for freelancers) [kwiqq]

Crunch is a new accounting solution which allows small businesses to manage their finances. We covered them four months back, now just revisiting their progress. Crunch at first might appear to be another SaaS (Software as a Service) application, where you manage your invoices, suppliers, clients etc. Although in reality it is a 24/7 accountant. [...]

Retail Industry: Increase web traffic through social media (Play N Trade) [kwiqq]

This is another example of social media assisting a business meet its business objectives. This case study looks at a video game and entertainment software retailer franchise based in North and South America with over 240 stores and revenues of over $20M. Using social media and carefully planned social strategy the company increased it’s web [...]

Research: Social media engagement = Increased profits? [kwiqq]

Fantastic survey which finds a correlation between top 100 brands doing well financially and social media engagement. For many it would answer the question, “Why should brands adopt social media ?”. ENGAGEMENTdb: Most Engaged Brands On Social Media – addthis_url = ‘http%3A%2F%2Frajanand.biz%2F2009%2F07%2F23%2Fresearch-social-media-engagement-make-more-money%2F’; addthis_title = ‘Research%3A+Social+media+engagement+%3D+Increased+profits%3F+%5Bkwiqq%5D’; addthis_pub = ”;