Blackberry’ homepage 2002-10 and key learnings about their strategy

The home page of a website tells us a lot about the marketing strategy and product lines. No better example than Blackberry, which has constantly been working on it’s offering and audience. It began as a completely business focused (see 2002), although over the years it saw uptake from regular users and tweaked it’s message. [...]

Yammer (Video): Twitter inside your company

Yammer is Twitter inside your company, to see what each member of staff is working on. Good idea but I’m not sure (yet) if everyone in the company will update it :-$ The application is built by Geni a family tree web application and has been announced as the winner of TC50. How does it [...]