Raj Anand Raj Anand

Passionate about Innovation in Social Media.

[Pic] Becoming a Fan on Facebook? :)

Think this is really funny:

Source: Harry Sethi

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Pros and cons of Social Media Advertising (SMA)

Social Media Advertising spend is growing rapidly, whilst others traditional online (if you can call it that ) is on the decrease. According to Neilsen AdRelevance, social media advertising has risen by 812%, 364% and 184% in Entertainment, Travel and Business to Business industries respectively . Travel and Business to Business has seen a decrease [...]

Advertising Agencies use Social Media for awareness

(Reblogged my earlier post on the Kwiqq Blog)
Social Media is now genuinely used for brand building. More recognisable organisations are using Twitter, Facebook etc to communicate with their audience.  Recently got hold of an internal meeting presentation (available below) held by a major Canadian Advertising/integrated marketing Agency, BSL.com. In short they are using social media [...]

Why Social Media Consultants should understand Technology

Social Media has attracted several consultants and professionals from other industries. It’s fantastic to see the diversity of backgrounds and rich industry experience they bring along. I have met ex-recruiters, doctors, musicians, Lawyers and business coaches. Although I will argue that social media needs a sound understanding of technology as part of the industry knowledge.
Social [...]

10 benefits of Social Media strategy (if you get it right)

Social Media is making waves and it’s fantastic that more and more companies are adopting it. Sometimes it may feel that companies are adopting social media for the wrong reasons. Just having a Facebook, Twitter etc profile is not enough it about engagement with your customer. Some experts would say that you are better off [...]

Social Media buzz phrases and what does it mean to your mum

Social Media has opened doors to several opportunities in business and our personal lives. But has also initiated a heap of unnecessary management phrases which many don’t understand. The first thing I was taught in business was to KISS (Keep in Simple Stupid).
Unfortunately these phrases have totally confused many (including my mum). Below is a [...]

How Social Media is influencing Innovation inside Companies

The presentation I’m doing today at Cliq Project covers how social media is encouraging innovation. It looks at sites like InnoCentive and MyStarbucksIdea but also Facebook and Twitter as a source of innovation. It also briefly looks at the concept of Government, Industry and Universities (triple helix) causing innovation and how public powered by social [...]

Social Media in Recruitment: (Case Study) Ernst & Young

Ernst & Young Facebook campaign is a good example of how social media can be used to:

Appeal to candidates, looking for internships.
Engage existing employees in the recruitment process.
Encourage applicants to hear from previous interns via video and put a face to the organisation.

Case Study: Social Media for Recruitment (Ernst &Young)

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Why Myspace (not Facebook) ideal for some advertisers

Approximately four years back (in January 2007) Myspace launched in the UK. Taking on the mighty Friends Reunited, having already given Friendster a run for it’s money. Along came Facebook, with richer user experience and ultimate privacy control, taking the social media market by storm, and hasn’t stopped user acquisition ever since.
Facebook’s v/s Myspace demographic [...]

Furness Young Professionals Event: Starting a business

I’m looking forward to speak to a crowd of young professionals in Cumbria at the Furness Young Professionals event on 30th October (Friday). FYP aims to encourage the entrepreneurial spirit of Furness.
The Talk
My talk will concentrate on:

JFDI (Just Doing it) Encouraging others to just get on with developing their [...]

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