List of online communities to maximize recruitment potential

Often, finding the right candidates or customers require recruitment teams to go far and wide. For some customers or circumstances teams have to tap into communities which already exist e.g. Institute of Engineers, women in Space Research, CIOs in the insurance industry. Traditionally this could be an expensive, time intensive process and would require to [...]

Twitter v/s Google Offices. Does Google have an edge?

Twitter Employees unveiled their new office in San Francisco. There is certainly a resemblance between Twitter HQ to the Googleplex. Perhaps Google offices are still a bit cooler? Reception Team Space (Discussions and chill out) Twitter Google Workstation Twitter Google Twitter Google Foyer Twitter Google Canteen Twitter Google Conference Room Twitter Google Twitter offices from [...]

Radical innovation ESSENTIAL to grow online users [kwiqq]

Perhaps one of the most obvious statements but worth making innovation is key to get customers coming back to your website. A quick look at graph 1 and 2 show that companies like AOL.com, with their established brand still need to innovate internally to get members coming to their site. AOL although made numerous acquisitions [...]

Calling all Copywriters!

Image via CrunchBase At Kwiqq we believe in partnership so much so that all our major marketing activities are in partnership with PR agencies, copywriters, content creators or marketing agencies. We think it is fantastic to get partners involved to open doors to new opportunities. In the past our partners based on the joint marketing [...]

How to setup LinkedIn group for Brand/Business [kwiqq]

LinkedIn is a pioneering business social networking website. One of the most popular social network for business professionals to connect with contacts and on some occasions make new contacts. In Europe its giving Xing a good run for its money. General bit of statistics on Xing v/s LinkedIn (source): Xing November 1, 2003 – 5 [...]

The Upside of a downturn by Luke Johnson (Chairman Channel 4) [kwiqq]

I was at The 2nd Annual  iMedia UK Agency Summit conference three weeks back. One of the most inspiring speech was from Luke Johnson, Chairman of Channel4. I think he hit the nail on the head by openly discussing where the television industry and Channel4 is in regards to the current economic crises. Special thank [...]

Should I upload Multimedia content, on Social Networks or My Server ? [kwiqq]

A good online marketing campaign often means several initiatives like blogs, white papers, viral videos, images etc. The question often arises, where should marketers upload this data ? Lets take an example, say a second hand car dealership writes a blog on the latest cars. In order to make it more interactive they insert pictures [...]

8 chat APIs for Social Networks [kwiqq]

Image via Wikipedia I’m currently on a mission to create a single resource for list of APIs for developers to integrate into their website. I’m releasing them in batches, this post is dedicated to integrate chat into your social network. Our favourite so far is Imified API. Instant Messenger / Voice Chat Facebook Chat API [...]

Social networks move from OpenId to Facebook Connect? [kwiqq]

As a social networking provider our job has always been to deliver what is required. We are a major supporter of OpenID and will remain till it makes sense for our customers. We have developed several sites supporting openID including East Hampshire and GazetMe (video below): Although we like the industry feel that times are [...]

Video Sharing website’s success relies on its API [kwiqq]

Image via Wikipedia Recently we conducted a research on the 15 top video API’s (Application Programming Interface). some interesting facts came out of the research: Most video APIs (actually all) allow users to embed videos in some form or another. Generally by copying a bit of HTML. (Second) most common use of the APIs is [...]