11 Famous Brands and Hidden Information Contained in their Logos

Logos are a key aspect of a Brands personality and recognition. A lot of effort and thinking goes into building a good logo, which has a deeper meaning. Here are 11 logos and their hidden meaning. Amazon.com This logo doesn’t seem to hide much at first sight, but it gives you a little insight in [...]

Advertising Agencies use Social Media for awareness

(Reblogged my earlier post on the Kwiqq Blog) Social Media is now genuinely used for brand building. More recognisable organisations are using Twitter, Facebook etc to communicate with their audience.  Recently got hold of an internal meeting presentation (available below) held by a major Canadian Advertising/integrated marketing Agency, BSL.com. In short they are using social [...]

Social Media buzz phrases and what does it mean to your mum

Social Media has opened doors to several opportunities in business and our personal lives. But has also initiated a heap of unnecessary management phrases which many don’t understand. The first thing I was taught in business was to KISS (Keep in Simple Stupid). Unfortunately these phrases have totally confused many (including my mum). Below is [...]

Kwiqq founder named Future50 alongside Twitter, Spotify..

This article has been reblogged from Kwiqq.com Revolution magazine released it’s list of 50 most influential people in Digital. In their own words: The Revolution Future 50 sets out to do the impossible: to name the individuals who will shape the digital industry of tomorrow. This time last year few people had heard to Twitter [...]

Sell online products like Colgate sells toothpastes! [kwiqq]

I have been reading this ebook for the last few days. Not a typical social media book but certainly interesting if you are looking to get into creating sales channels. People often forget that social networks or any online product for that matter, needs a distributor. Selling a Toothpaste Thinking about your experience of buying [...]

Bankers go Social Network Marketing! [kwiqq]

Fantastic read! Definately recommend it to anyone working in the Financial World: The Community Banker’s Guide to Social Network Marketing – addthis_url = ‘http%3A%2F%2Frajanand.biz%2F2009%2F06%2F08%2Fbankers-go-social-network-marketing%2F’; addthis_title = ‘Bankers+go+Social+Network+Marketing%21+%5Bkwiqq%5D’; addthis_pub = ”;

Webchat: Go social, slash marketing and PR budgets [updated] [kwiqq]

Make Your Mark is organising a web chat tomorrow, which will focus on how to smarten up your marketing spend especially during these tough times. It will also cover tips on social media tools you could use to reduce your PR costs but increase the effect of marketing overall. Guest: Raj Anand, founder of Kwiqq.com [...]

7 tips (and examples) for high Social Media ROI [kwiqq]

We at Kwiqq love our Social Media marketing! We do a lot of it for our company and sometimes for our clients. Here are 7 tips for high social media return on investment learnt over the last two years (in no particular order) : Innovation is good although copying ain’t too bad (shsssh!): Apparently no [...]

Fuel business growth employ an intern/apprentice [kwiqq]

Investors and mentors always talk about the hockey stick in your business i.e. exponential rise. This hockey sticks in business can mean fantastic things like more profit, staff, clients etc but could also mean recruitment, marketing (to advertise the growth), sales (sustain the growth). All of which means a lot of work. With the current [...]

PR Case Study: Startups save £200,000+ [kwiqq]

The question to use a PR agency or not has always faced a young technology startup. It becomes even more of an issue if the startup is self funded or angel funded i.e. millions not available to spend on high budget PR campaigns. Please Note: This blog is not against PR agencies, we have too [...]