Selling just under 300 books per week in just 20 days

I’m glad to announce that my book on recruiting with social media in just 20 days is now ranked 17,367 out of 424,793 Kiddle books on Amazon. According to fonerbooks.com that implies that the book is selling just under 300 books per week on Amazon.com alone based on the graph (below) and multiplying a factor of [...]

My book ‘Recruiting with Social Media’ out 3rd August

I’m glad to inform that my book Recruitment with Social Media, Social Media’s Impact on Recruitment and HR is out on 3rd August 2010, published by Que/Pearson Publication. You can buy a copy from Recruiting with Social Media (Que eStore). About the Book The book highlights the power of recruiting people with Social Media! Social [...]

Why Ning’s Business model doesn’t make sense!

Recently found out that Ning is cutting is costs inorder to be more competitive , firing 40% of it’s staff. Having run a social networking software company myself. I ‘m well aware of the challenges and opportunities in running a social media shop. Apart from it’s advertisement supported business model, one of the principle reasons why Ning [...]

7 ways iPad will revolutionise Media by 2011

Apple’s new iPad at first might look like a bigger version of the iPhone although it has the capabilities to change the way publishers sell content and help package goods. As a multimedia tablet it supports not only textbooks but also video, audio and whole heap of applications, 140,000 o of which are out already. [...]

Pros and cons of Social Media Advertising (SMA)

Social Media Advertising spend is growing rapidly, whilst others traditional online (if you can call it that ) is on the decrease. According to Neilsen AdRelevance, social media advertising has risen by 812%, 364% and 184% in Entertainment, Travel and Business to Business industries respectively . Travel and Business to Business has seen a decrease [...]

Why Social Media Consultants should understand Technology

Social Media has attracted several consultants and professionals from other industries. It’s fantastic to see the diversity of backgrounds and rich industry experience they bring along. I have met ex-recruiters, doctors, musicians, Lawyers and business coaches. Although I will argue that social media needs a sound understanding of technology as part of the industry knowledge. [...]

How Social Media is influencing Innovation inside Companies

The presentation I’m doing today at Cliq Project covers how social media is encouraging innovation. It looks at sites like InnoCentive and MyStarbucksIdea but also Facebook and Twitter as a source of innovation. It also briefly looks at the concept of Government, Industry and Universities (triple helix) causing innovation and how public powered by social [...]

Retail Industry: Increase web traffic through social media (Play N Trade) [kwiqq]

This is another example of social media assisting a business meet its business objectives. This case study looks at a video game and entertainment software retailer franchise based in North and South America with over 240 stores and revenues of over $20M. Using social media and carefully planned social strategy the company increased it’s web [...]

Entertainment Agency: Increases sales leads through Social Media [kwiqq]

Another case study of how one of UK’s leading live entertainment service provider with operations in over fourteen countries and over 100 staff worldwide increased it’s sales leads and web traffic through social media. Entertainment Agency: Increases sales leads through Social Media addthis_url = ‘http%3A%2F%2Frajanand.biz%2F2009%2F07%2F24%2Fentertainment-agency-increases-sales-leads-through-social-media%2F’; addthis_title = ‘Entertainment+Agency%3A+Increases+sales+leads+through+Social+Media+%5Bkwiqq%5D’; addthis_pub = ”;

Research: Social media engagement = Increased profits? [kwiqq]

Fantastic survey which finds a correlation between top 100 brands doing well financially and social media engagement. For many it would answer the question, “Why should brands adopt social media ?”. ENGAGEMENTdb: Most Engaged Brands On Social Media – addthis_url = ‘http%3A%2F%2Frajanand.biz%2F2009%2F07%2F23%2Fresearch-social-media-engagement-make-more-money%2F’; addthis_title = ‘Research%3A+Social+media+engagement+%3D+Increased+profits%3F+%5Bkwiqq%5D’; addthis_pub = ”;