Raj Anand Raj Anand

Passionate about Innovation in Social Media.

7 ways iPad will revolutionise Media by 2011

Apple’s new iPad at first might look like a bigger version of the iPhone although it has the capabilities to change the way publishers sell content and help package goods. As a multimedia tablet it supports not only textbooks but also video, audio and whole heap of applications, 140,000 o of which are out already. [...]

Pros and cons of Social Media Advertising (SMA)

Social Media Advertising spend is growing rapidly, whilst others traditional online (if you can call it that ) is on the decrease. According to Neilsen AdRelevance, social media advertising has risen by 812%, 364% and 184% in Entertainment, Travel and Business to Business industries respectively . Travel and Business to Business has seen a decrease [...]

Why Social Media Consultants should understand Technology

Social Media has attracted several consultants and professionals from other industries. It’s fantastic to see the diversity of backgrounds and rich industry experience they bring along. I have met ex-recruiters, doctors, musicians, Lawyers and business coaches. Although I will argue that social media needs a sound understanding of technology as part of the industry knowledge.
Social [...]

How Social Media is influencing Innovation inside Companies

The presentation I’m doing today at Cliq Project covers how social media is encouraging innovation. It looks at sites like InnoCentive and MyStarbucksIdea but also Facebook and Twitter as a source of innovation. It also briefly looks at the concept of Government, Industry and Universities (triple helix) causing innovation and how public powered by social [...]

Retail Industry: Increase web traffic through social media (Play N Trade) [kwiqq]

This is another example of social media assisting a business meet its business objectives. This case study looks at a video game and entertainment software retailer franchise based in North and South America with over 240 stores and revenues of over $20M.
Using social media and carefully planned social strategy the company increased it’s web traffic, [...]

Entertainment Agency: Increases sales leads through Social Media [kwiqq]

Another case study of how one of UK’s leading live entertainment service provider with operations in over fourteen countries and over 100 staff worldwide increased it’s sales leads and web traffic through social media.
Entertainment Agency: Increases sales leads through Social Media

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Research: Social media engagement = Increased profits? [kwiqq]

Fantastic survey which finds a correlation between top 100 brands doing well financially and social media engagement. For many it would answer the question, “Why should brands adopt social media ?”.

ENGAGEMENTdb: Most Engaged Brands On Social Media –

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Case Study: of a travel company, increasing sales through social media [kwiqq]

We recently published a case study on 2wentys, First Choice Holidays now part of TUI, one of the world’s largest tourist firms with interests across Europe.
Case Study: Increase sales through social media (First Choice Holidays)
I will be publishing more case studies highlighting success of social media for various industries in the forthcoming days.

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Bankers go Social Network Marketing! [kwiqq]

Fantastic read! Definately recommend it to anyone working in the Financial World:

The Community Banker’s Guide to Social Network Marketing –

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The Upside of a downturn by Luke Johnson (Chairman Channel 4) [kwiqq]

I was at The 2nd Annual  iMedia UK Agency Summit conference three weeks back. One of the most inspiring speech was from Luke Johnson, Chairman of Channel4. I think he hit the nail on the head by openly discussing where the television industry and Channel4 is in regards to the current economic crises.
Special thank to [...]

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