Case Study: of a travel company, increasing sales through social media [kwiqq]

We recently published a case study on 2wentys, First Choice Holidays now part of TUI, one of the world’s largest tourist firms with interests across Europe. Case Study: Increase sales through social media (First Choice Holidays) I will be publishing more case studies highlighting success of social media for various industries in the forthcoming days.

Bankers go Social Network Marketing! [kwiqq]

Fantastic read! Definately recommend it to anyone working in the Financial World: The Community Banker’s Guide to Social Network Marketing –

The Upside of a downturn by Luke Johnson (Chairman Channel 4) [kwiqq]

I was at The 2nd Annual iMedia UK Agency Summit conference three weeks back. One of the most inspiring speech was from Luke Johnson, Chairman of Channel4. I think he hit the nail on the head by openly discussing where the television industry and Channel4 is in regards to the current economic crises. Special thank [...]

Evolution of the Internet: Whats next ? [kwiqq]

Internet now just 15 years old has gone through major transformations. As networks of networks has been growing in size it has also had a complete re-branding and found itself becoming more acceptable amongst people of all ages. It was only in early 90s that Internet actually became more freely available, before which it was [...]

My slideshow saw 99,000+ views in 24 hours ?

I just received an email from Slideshare a few minutes back and was a bit surprised: From: “SlideShare Team” Date: 1 April 2009 12:05:06 BST To: raj.XXX@XXX.com Subject: You’re a SlideShare RockStar Reply-To: no-reply@slideshare.net Hi rajanand, We’ve noticed that your slideshow on SlideShare has been getting a LOT of views in the last 24 hours. [...]

How to use ‘TwitBook-In’ [kwiqq]

I’m intrigued how many people ask me the question “How do you use Twitter ?” , “Any examples of LinkedIn being useful to your business ?” As a company which eats its own dog food i.e. market our service and product using social media we use social tools frequently. For the purpose of this blog [...]

Webchat: Go social, slash marketing and PR budgets [updated] [kwiqq]

Make Your Mark is organising a web chat tomorrow, which will focus on how to smarten up your marketing spend especially during these tough times. It will also cover tips on social media tools you could use to reduce your PR costs but increase the effect of marketing overall. Guest: Raj Anand, founder of Kwiqq.com [...]

Social Media Innovation is Dead? Two contradictory examples [kwiqq]

Social media has seen a constant growth in its adoption and acceptance. More and more commercial websites are adopting social media. Whether its a social media strategy or simple modifications like adding a ShareThis widget or YouTube video. Social media has been heavily reliant on usability and simplicity of its interface. Launching mainstream products, i.e. [...]

My (or our?) Social Media tragedy

I’m just getting to terms with the fact that Twittering too much is making me loose my appetite for blogging. It seems that I’m learning and chatting so much already that I’m loosing valuable content to blog about. If that wasn’t enough I just realised that I had signed up to way too many social [...]

Tenner to build a multi-billion pound economy [kwiqq]

Entrepreneurs ‘can lead us out of recession’ ? After seeing a big chunk of value being wiped off our economy. Its up to the entrepreneurs, campaigners, financiers to pick up the pieces and create a sustainable economy. Where should we start to empower the leaders of tomorrow with the skills they need? Perhaps, Make Your [...]

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