The Social Networking Timeline [kwiqq]

Came across a fantastic article on the history of social network by two researchers from University of California-Berkeley and Michigan State University. You can read the whole research paper here. What I like about the article is the fact that it clearly demonstrates that social networking is not new. It has been around for now [...]

[Presentation] Social Network for Corporate Internal Communication [kwiqq]

During these difficult economic times, staff efficiency is an important consideration for companies. The presentation below looks at how social networking can improve staff communication, hence efficiency and profitability. The presentation below contains case study of IBM Intranet (W3) and IKEA, both making monetary gains from using social networks for internal use. Overall social networking [...]

How Ecademy.com differs from other business networks! [kwiqq]

This is my analysis of Ecademy. Recently having seen a massive growth in my contacts on Ecademy (my profile), I decided to investigate what makes this business social network different from the others, like LinkedIn, Xing etc. Ecademy Unfortunately Ecademy doesn’t give the number of users or page views on their site. But it is [...]

Retail Industry: Increase web traffic through social media (Play N Trade) [kwiqq]

This is another example of social media assisting a business meet its business objectives. This case study looks at a video game and entertainment software retailer franchise based in North and South America with over 240 stores and revenues of over $20M. Using social media and carefully planned social strategy the company increased it’s web [...]

Research: Social media engagement = Increased profits? [kwiqq]

Fantastic survey which finds a correlation between top 100 brands doing well financially and social media engagement. For many it would answer the question, “Why should brands adopt social media ?”. ENGAGEMENTdb: Most Engaged Brands On Social Media –

Calling all Copywriters!

Image via CrunchBase At Kwiqq we believe in partnership so much so that all our major marketing activities are in partnership with PR agencies, copywriters, content creators or marketing agencies. We think it is fantastic to get partners involved to open doors to new opportunities. In the past our partners based on the joint marketing [...]

Business Matters Newspaper: Social networking…for business [kwiqq]

Business Matters is the monthly business newspaper launched in February 2007 by Sussex Newspapers. Dedicated to local Sussex businesses large and small, focusing on issues that concern you – with the opportunity to express your opinions, communicate your success – and gain new clients across the area. Recently Business Matters’ Theo Cronin met me at [...]

Join me and Ruth Badger(Apprentice) tomorrow at ‘Grow your own’ [kwiqq]

Tomorrow Ruth Badger, The Apprentice star and I are speaking at West Sussex Education Business Partnership’s Grow your own event. I will be heading a workshop on Growing your business using Social Networks and will do a talk on Social Networking and its impact on your business. Come and join us, you can register by [...]

Bankers go Social Network Marketing! [kwiqq]

Fantastic read! Definately recommend it to anyone working in the Financial World: The Community Banker’s Guide to Social Network Marketing –

How to setup LinkedIn group for Brand/Business [kwiqq]

LinkedIn is a pioneering business social networking website. One of the most popular social network for business professionals to connect with contacts and on some occasions make new contacts. In Europe its giving Xing a good run for its money. General bit of statistics on Xing v/s LinkedIn (source): Xing November 1, 2003 – 5 [...]

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