(Presentation) SMEs Grow your business using Social Networks [kwiqq]

I recently prepared this presentation for SMEs looking to grow their businesses though social networks. The presentation looks at the growth of social networking technology, social tools SMEs should use, features to include in social networks and a fun task on LinkedIn to get your hands dirty. Grow your business using Social Networks: Raj Anand [...]

Social Network a legitimate Brand Communication Tool ? [kwiqq]

Brand is defined as a relationship that secures future earnings by creating customer loyalty. A lot of the campaigns Kwiqq embark on are generally part of much larger Integrated Marketing Communications. Integrated Marketing Communications (IMC), according to The American Marketing Association, is “a planning process designed to assure that all brand contacts received by a [...]

Evolution of the Internet: Whats next ? [kwiqq]

Internet now just 15 years old has gone through major transformations. As networks of networks has been growing in size it has also had a complete re-branding and found itself becoming more acceptable amongst people of all ages. It was only in early 90s that Internet actually became more freely available, before which it was [...]

How to teach Twitter Qwitters (Unfollowers) a lesson [kwiqq]

If you are on Twitter you might have some across bogus accounts. These account operators try to get as many Twitter followers by following random users. Typically they would follow you, wait till you follow them back and then unfollow you. The most effective way to counter such users is to turn their stratergy on [...]

Social networks move from OpenId to Facebook Connect? [kwiqq]

As a social networking provider our job has always been to deliver what is required. We are a major supporter of OpenID and will remain till it makes sense for our customers. We have developed several sites supporting openID including East Hampshire and GazetMe (video below): Although we like the industry feel that times are [...]

3 impressive Social Networking trends [kwiqq]

Recently Neilson produced a fantastic report (Global Faces and Networked Places) on Social Networks and its penetration in Europe and US. The report made several discoveries in connection to online community growth. Member Communities takes over Email One of the highlights for us was the volume of private communities and its penetration. The report suggests [...]

Update on Global Entrepreneurship Week winners [kwiqq]

As part of the Make Your Mark‘s Global Entrepreneurship Week competition African Caribbean Society (ACS) emerged as the winners. We wrote about the finalists in January and announced the winners in late January. ACS demonstrated a strong understanding of Social Networking and putting it to use for a niche. Further they have an ambitious idea [...]

How to use ‘TwitBook-In’ [kwiqq]

I’m intrigued how many people ask me the question “How do you use Twitter ?” , “Any examples of LinkedIn being useful to your business ?” As a company which eats its own dog food i.e. market our service and product using social media we use social tools frequently. For the purpose of this blog [...]

My (or our?) Social Media tragedy

I’m just getting to terms with the fact that Twittering too much is making me loose my appetite for blogging. It seems that I’m learning and chatting so much already that I’m loosing valuable content to blog about. If that wasn’t enough I just realised that I had signed up to way too many social [...]

Using Twitter at work = More Followers (graph) [kwiqq]

Twitter is a fantastic tool for engagement with people. It certainly removes the fluffy bits of communication, as seen on social networks, email, videos etc. With only 140 characters to play with, you have to get straight to the point. Engagement is a two way process. You have to participate in a conversation and contribute [...]

« go back — keep looking »