Why Ning’s Business model doesn’t make sense!

Recently found out that Ning is cutting is costs inorder to be more competitive , firing 40% of it’s staff. Having run a social networking software company myself. I ‘m well aware of the challenges and opportunities in running a social media shop. Apart from it’s advertisement supported business model, one of the principle reasons why Ning [...]

Pros and cons of Social Media Advertising (SMA)

Social Media Advertising spend is growing rapidly, whilst others traditional online (if you can call it that ) is on the decrease. According to Neilsen AdRelevance, social media advertising has risen by 812%, 364% and 184% in Entertainment, Travel and Business to Business industries respectively . Travel and Business to Business has seen a decrease [...]

Retweet (RT) soon part of Twitter interface

If you are a regular twitter user I’m sure you understand how important RT (Retweet) is to broadcast your message. Twitter is soon going to launch RT interface which will make it easy for users on Twitter.com to know which messages have been retweeted using an icon. Click to Expand addthis_url = ‘http%3A%2F%2Frajanand.biz%2F2009%2F11%2F23%2Fretweet-rt-soon-part-of-twitter-interface%2F’; addthis_title = [...]

IT Consultancy shows no love to Piccolos Italian (Brighton)

I spent many interesting evenings at Piccolo’s Italian during my student days. Known amongst friends for good food at an affordable price. Their salads are to die for! Reviews on a Brighton Takeaway site. Today I followed a link to their website and was shocked to see: Clearly the restaurant didn’t pay for the website, [...]

Case Study: of a travel company, increasing sales through social media [kwiqq]

We recently published a case study on 2wentys, First Choice Holidays now part of TUI, one of the world’s largest tourist firms with interests across Europe. Case Study: Increase sales through social media (First Choice Holidays) I will be publishing more case studies highlighting success of social media for various industries in the forthcoming days. [...]

A Day in the Life of a Social Media Entrepreneur [kwiqq]

In this post I’m describing how I spend my day indulging in social media. My name is Raj Anand and I’m the founder of a UK based startup called Kwiqq. You can look me up on Wikipedia (Raj Anand). Starting my day: 0750 – Alarm rings and I open my Macbook to turn on a [...]

Dragon’s Den stars don’t text but TWITTER!

What do you Visualise when you hear these names: (Dragon’s Den) Theo Paphitis or Duncan Bannatyne I think about ‘my children’s inheritance’ and a Scottish bloke asking people “To check your numbers again”. My perception of them has totally changed, from hard-nosed investors to web savvy Internet Marketers using Twitter. And hang on this is [...]

Middlesex University features importance of social networking

Recently I spoke at Middlesex University, presentation available on Kwiqq’s Blog. An article was published in the monthly Middlesex University Magazine (Middlesex World) highlighting the importance of social networking: addthis_url = ‘http%3A%2F%2Frajanand.biz%2F2008%2F11%2F22%2Fmiddlesex-university-features-importance-of-social-networking%2F’; addthis_title = ‘Middlesex+University+features+importance+of+social+networking’; addthis_pub = ”;

My upcoming presentations

Currently I’m spending some time everyday working on presentations for upcoming events. Events: 12th – 14th Oct: The Young Apeldoorn Conference 2008 (Belfast): Organised by the British Council in Netherlands. How we can social media help in solving social and political issues in UK and Netherlands. 23rd Oct: DPA Conference (Brighton):Presenting about the applications of [...]