Raj AnandDigital Business Innovators

Business Matters Newspaper: Social networking…for business [kwiqq]

Business Matters is the monthly business newspaper launched in February 2007 by Sussex Newspapers. Dedicated to local Sussex businesses large and small, focusing on issues that concern you – with the opportunity to express your opinions, communicate your success – and gain new clients across the area. Recently Business Matters’ Theo Cronin met me at [...]

How to setup LinkedIn group for Brand/Business [kwiqq]

LinkedIn is a pioneering business social networking website. One of the most popular social network for business professionals to connect with contacts and on some occasions make new contacts. In Europe its giving Xing a good run for its money. General bit of statistics on Xing v/s LinkedIn (source): Xing November 1, 2003 – 5 [...]

A Day in the Life of a Social Media Entrepreneur [kwiqq]

In this post I’m describing how I spend my day indulging in social media. My name is Raj Anand and I’m the founder of a UK based startup called Kwiqq. You can look me up on Wikipedia (Raj Anand). Starting my day: 0750 – Alarm rings and I open my Macbook to turn on a [...]

Growing Social Networks: How Facebook, Twitter… grew their network [kwiqq]

The white paper is for marketers interested in  digital marketing and growing their brand’s social network.  The paper contains real case studies of successful social networks, which gives you a perspective of how others did it. The paper looks at how sites like Facebook, Twitter, MySpace, YouTube, Flixster, RockYou, Slide and Plaxo grew their Online [...]

How to teach Twitter Qwitters (Unfollowers) a lesson [kwiqq]

If you are on Twitter you might have some across bogus accounts. These account operators try to get as many Twitter followers by following random users. Typically they would follow you, wait till you follow them back and then unfollow you. The most effective way to counter such users is to turn their stratergy on [...]

SUE – Sussex University Entrepreneurs

I have recently learnt that only 4% of Sussex graduates choose entrepreneurship as a career path after their degrees. This number for instance is higher than Kent University, which produces 3% graduate entrepreneurs. Although more can be done at Sussex to support entrepreneurship. This is when I decided to develop a group to encourage Sussex [...]

How to use ‘TwitBook-In’ [kwiqq]

I’m intrigued how many people ask me the question “How do you use Twitter ?” , “Any examples of LinkedIn being useful to your business ?” As a company which eats its own dog food i.e. market our service and product using social media we use social tools frequently. For the purpose of this blog [...]

Webchat: Go social, slash marketing and PR budgets [updated] [kwiqq]

Make Your Mark is organising a web chat tomorrow, which will focus on how to smarten up your marketing spend especially during these tough times. It will also cover tips on social media tools you could use to reduce your PR costs but increase the effect of marketing overall. Guest: Raj Anand, founder of Kwiqq.com [...]

Social Media Innovation is Dead? Two contradictory examples [kwiqq]

Social media has seen a constant growth in its adoption and acceptance. More and more commercial websites are adopting social media. Whether its a social media strategy or simple modifications like adding a ShareThis widget or YouTube video. Social media has been heavily reliant on usability and simplicity of its interface. Launching mainstream products, i.e. [...]

My (or our?) Social Media tragedy

I’m just getting to terms with the fact that Twittering too much is making me loose my appetite for blogging. It seems that I’m learning and chatting so much already that I’m loosing valuable content to blog about. If that wasn’t enough I just realised that I had signed up to way too many social [...]

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